Territory Manager at Prairie AG

Reesink Canada; North Battleford; On-site; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits (health, dental

RRSP plan contributions

Professional development & training

Team-oriented environment

Job summary

Prairie AG in North Battleford, SK is seeking a Territory Manager to drive growth in agriculture equipment sales. You will build strong customer relationships and work closely with Parts, Service, Administration, and Leadership teams to deliver exceptional outcomes.

Preference will be given to candidates with prior agricultural or construction equipment sales experience and a genuine passion for the industry.

Qualifications

• Minimum of three years of machinery sales experience.
• Experience in agriculture or construction equipment sales preferred.
• Strong understanding of farming operations and industry trends.
• Willingness to travel extensively within the territory.
• Excellent communication and negotiation skills.

Responsibilities

• Develop and execute territory growth plans to increase market penetration and sales.
• Identify and pursue new business opportunities within the territory.
• Prospect and develop new customers through calls, meetings, and events.
• Promote and sell equipment and solutions aligned with customer needs.
• Collaborate with Parts, Service, Administration, and Leadership teams.
• Maintain accurate sales records and forecasts.
• Travel frequently within the territory to visit customers.

Skills

Machinery sales

Agriculture equipment

Territory management

Customer relationship building

Negotiation

Communication

Education

Post-secondary education in business

Marketing

Sales or agriculture background

Job description

Location: Prairie AG - North Battleford, SK

Territory Manager

Join us at Prairie AG (a part of the Reesink Group)! If you are looking to join a company of motivated people who make a difference and your skills align with our position description, you've found us! We are looking forward to hearing from you.

The Territory Manager is a collaborative, customer-focused sales professional who works closely with Parts, Service, Administration, and Leadership teams to deliver exceptional customer experiences.

Preference will be given to candidates with prior agricultural or construction equipment sales experience—or a strong machinery sales background—combined with a genuine passion for the agriculture and construction industries.

This role is responsible for growing market share within an assigned territory by building strong customer relationships, identifying new business opportunities, and positioning the Company as a trusted equipment and solutions partner.

Key Responsibilities

Territory Development & Sales Growth

• Develop and execute territory growth plans to increase market penetration, revenue, and overall sales performance.
• Identify, prioritize, and pursue new business opportunities within the assigned territory.
• Prospect and develop new customers through cold calling, referrals, networking, face‑to‑face meetings, and industry events.
• Promote and sell equipment, products, and solutions aligned with customer needs and operational goals.
• Maintain awareness of industry trends, competitor activity, and new product offerings to effectively position company solutions in the marketplace.

Customer Relationship Management

• Build and maintain strong customer relationships through regular on‑site visits, proactive communication, and consistent follow‑up.
• Serve as a trusted advisor to farmers and contractors by understanding their operations, challenges, and long‑term business objectives.
• Maintain consistent monthly contact with customers to strengthen relationships, support retention, and identify growth opportunities.
• Deliver exceptional customer service while ensuring customer concerns and issues are addressed promptly and professionally.

Sales Administration & Reporting

• Actively manage assigned accounts, sales pipeline, opportunities, and forecasts using the company's sales tools and systems.
• Maintain accurate and up‑to‑date customer records, opportunity tracking, and sales forecasts.
• Prepare and submit weekly sales activity reports and performance updates against established targets and objectives.
• Ensure timely and accurate completion of quotations, documentation, and sales‑related administrative requirements.

Collaboration & Team Support

• Collaborate closely with Parts, Service, Administration, and Leadership teams to support customer satisfaction and successful deal completion.
• Work cross‑functionally to resolve customer issues, remove barriers, and deliver integrated equipment and service solutions.
• Contribute to marketing initiatives, territory strategies, and overall branch growth objectives.

Ownership & Accountability

• Take full ownership of assigned accounts and territory performance.
• Demonstrate strong self‑motivation, accountability, and the ability to work independently with minimal supervision.
• Maintain a professional image and represent the Company positively within the industry and local communities.

Qualifications

• Post‑secondary education in business, marketing, sales, agriculture, or a related technical field is considered an asset.
• Minimum of three (3) years of machinery sales experience; agricultural or construction equipment sales experience is preferred.
• Strong understanding of agriculture, farming operations, construction equipment, and industry trends.
• Proven ability to prospect, qualify, negotiate, and close sales both in person and over the phone.
• Demonstrated success in building new business while maintaining and growing existing customer relationships.
• Excellent communication, interpersonal, negotiation, and conflict‑resolution skills.
• Strong organizational, time management, and problem‑solving abilities.
• Willingness and ability to travel extensively within the assigned territory.
• Valid Class 5 driver’s license with a clean driver’s abstract.

Working Conditions

• Frequent travel within the assigned territory, including regular customer and prospect visits.
• Combination of office, dealership, and field‑based work environments.
• Frequent driving and extended periods spent on the road.
• Exposure to outdoor weather conditions, agricultural operations, construction sites, and equipment yard environments.
• Ability to occasionally lift or move materials related to demonstrations, events, or sales activities.

About Prairie AG

Prairie AG is your trusted authorized dealership, proudly Vegreville, Lloydminster, Battlefords and surrounding areas. Our brands include Kubota, Claas, JCB, Seedmaster, Horsch, and other short lines. As part of the Reesink Canada group—a subsidiary of the globally renowned Royal Reesink, established in 1786—we offer a wide selection of new and pre‑owned agricultural and construction equipment. Our knowledgeable, friendly team is dedicated to delivering exceptional service at every step, from helping you choose the right equipment to providing expert maintenance and customization. At Prairie AG, we’re committed to building lasting relationships through outstanding customer care and a shared passion for helping our clients succeed season after season.

What We Offer

• Competitive Salary, comprehensive benefits: including health, dental, vision.
• Registered Retirement Saving Plan contributions program
• Ongoing professional development and training.
• A positive, team‑oriented work environment with a focus on employee success.

We value diversity and inclusion, strive for an equitable workplace where employees can be their authentic selves, and support the diverse people and communities we serve. We do not discriminate against applicants on any protected grounds.