Territory Manager - Ontario

SNDL Inc.; Ottawa; Hybrid; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Performance bonuses

Health & dental benefits

Three weeks of paid vacation with roll

Job summary

SNDL Inc. is seeking a Territory Manager to drive sales across cannabis retail accounts and build strong client relationships. You will present products, negotiate opportunities, and strive to exceed targets in a competitive market.

The role requires travel to meet clients, a bachelor’s degree in a related field, and proven sales experience in cannabis or similar industries. Hybrid work and ongoing professional development are offered.

Qualifications

• Bachelor's degree in business, marketing or related field is an asset.
• Proven sales experience, preferably in cannabis or related industry.
• Excellent communication and interpersonal skills.
• Ability to build and maintain professional relationships.
• Knowledge of cannabis products and regulations.
• Proficiency in Microsoft Office Suite and CRM software.
• Self-motivated, results-driven and able to work independently.
• Openness to coaching and feedback.

Responsibilities

• Develop and implement sales strategies to achieve goals.
• Promote and sell cannabis products to retailers and relevant businesses.
• Conduct product presentations and demonstrations to clients.

Skills

Sales experience

Cannabis industry knowledge

Communication skills

CRM software

Microsoft Office

Education

Bachelor's degree in business or marketing

Tools

CRM software

Microsoft Office

Job description

SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.

We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

About the Role

The Territory Manager will be responsible for driving sales, building & maintaining relationships with retail clients and ensuring overall customer satisfaction within the Cannabis industry. The role involves presenting product information, negotiating business opportunities, securing strong retail relationships and exceeding sales targets. We are looking for experienced & dynamic sales professionals focused on delivering results in a competitive environment.

Responsibilities

• Develop and implement sales strategies to achieve organizational sales goals & objectives
• Promote & sell cannabis products to retailers & other relevant businesses
• Conduct product presentations and demonstrations to new & existing clients

Client Relationship Management

• Build & maintain strong relationships
• Provide excellent client service and timely follow-up to ensure satisfaction
• Address client inquiries, concerns and feedback in a timely and professional manner

Market Research & Analysis

• Stay updated on industry trends, market conditions and competitor products
• Identify potential sales & market opportunities
• Collect and analyze sales data to inform future business decisions & strategies
• Maintain accurate records of sales activities, customer interactions & transactions
• Assist in the development of sales materials, presentations & promotional content
• Prepare & submit sales reports, forecasts and any additional relevant documentation

Qualifications

• Bachelor’s degree in business, Marketing or a related field an asset
• Proven experience in sales, preferably in the cannabis industry or a relevant field
• Excellent communication & interpersonal skills
• Ability to build & maintain professional relationships
• Knowledge of Cannabis products and industry regulations
• Proficiency in Microsoft Office Suite and CRM software
• Self-motivated, results driven and able to excel independently
• Responds positively to coaching & feedback

Other requirements

• Valid driver’s license and reliable transportation
• Willingness to travel as required to meet clients and attend industry necessary events
• Willing to provide consent to a background check

Working Conditions

• The position requires travel to various locations as assigned
• Work hours can vary and may include evenings & weekends to accommodate client schedules & industry events

What Makes SNDL a Great Place to Grow

• Competitive compensation including performance-based bonuses and annual salary reviews
• Comprehensive health and dental benefits, including a Healthcare Spending Account
• Three weeks of paid vacation with annual rollover
• Flexible, hybrid work arrangements to support work-life balance
• Recognition and rewards programs that celebrate individual and team achievements
• Employee & Family Assistance Program (EFAP) with mental health, financial, and family support
• Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services

Targeted Compensation - $70,000 - $85,000

We are grateful for the interest in this role from all candidates, however, we will be contacting only those that are selected for next steps in the hiring process.

Our Commitment to Diversity & Inclusion

SNDL is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse and safe workplace where all of our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, SNDL encourages applications from individuals of all backgrounds, sexual orientation, gender identity, ancestry, ages and abilities.