Technical Sales Representative

SFC Energy North America; Grande Prairie; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Factory-level training

Open door policy

Job summary

SFC Energy North America is seeking a Technical Sales Representative for Grande Prairie to drive revenue by building strong customer relationships and delivering tailored automation solutions. The role blends technical knowledge with consultative sales to understand customer processes and provide optimized outcomes.

Reporting to the Regional Sales Manager, you will identify opportunities, support product selections, and collaborate with engineering and service teams to ensure project success and

Qualifications

• Bachelor’s degree or diploma in Electrical, Electronics, Instrumentation, Automation, or a related technical field.
• Strong technical knowledge of industrial automation, process control, instrumentation, PLCs, SCADA, variable frequency drives (VFDs), motor controls, and electrical systems.
• 3+ years of technical sales experience in industrial automation, instrumentation, electrical, drives, or control systems.
• Hands-on experience with industrial automation and control applications, including the ability to understand customer processes, identify technical requirements, and recommend appropriate solutions.
• Experience with PLC, SCADA, HMI, process instrumentation, or drive applications is highly desirable.
• Ability to read and understand electrical drawings, control schematics, and technical documentation.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Experience using CRM systems; Salesforce experience is an asset.
• Valid driver’s license and ability to travel extensively throughout the region.
• Ability to work independently, manage a territory, and collaborate effectively with internal teams.

Responsibilities

• Develop and grow relationships with industrial customers throughout the Grande Prairie region.
• Identify customer needs and provide automation, instrumentation, drives, electrical, and control solutions that address their technical and operational requirements.
• Work with customers, engineers, maintenance teams, and other technical stakeholders to understand applications and develop appropriate solutions.
• Identify opportunities for new automation projects, system upgrades, modernization, and replacement of existing equipment.
• Provide technical support during the sales process, including product selection, solution development, quotations, presentations, and customer discussions.
• Maintain and grow the existing customer base while actively developing new business opportunities.
• Maintain accurate CRM records, manage the sales pipeline, and provide accurate forecasts and sales reports.
• Generate revenue through proactive sales and account management efforts while assuming responsibility for selected branch operational functions to maintain smooth business operations and exceptional customer service.
• Work closely with internal Service, Production, Management, and Sales teams to ensure successful project execution and customer satisfaction.
• Conduct customer visits, presentations, and site meetings throughout the territory.
• Maintain a high level of responsiveness and customer service to build long-term relationships.

Skills

Electrical systems

Industrial automation

PLCs/SCADA

VFDs & drives

CRM experience

Valid driver's license

Customer relationship

Microsoft Office

Travel readiness

Education

Bachelor’s degree or diploma in Electrical/ Electronics/ Instrumentation/ Automation

Tools

CRM systems

Salesforce

Job description

Be part of something powerful!

Are you excited by innovative technology such as high-quality Process Instruments, SCADA / Telemetry products, Variable Frequency Drives, and eco-friendly fuel cells for off-grid and backup power applications? We’ve got the perfect job for you.

At SFC Energy Ltd., we believe that clean energy and a digital future are essential to a sustainable economy. We connect world-leading, eco-friendly technologies into purpose-built solutions for industry. We study how and where they work best. We learn how to integrate, optimize and service them. That way, we know our clients get the right products, ready to work, every time.

We are looking for a Technical Sales Representative - Grande Prairie

We're looking for a dynamic and results-driven Technical Sales Representative to join our team. Reporting to the Regional Sales Manager, this role is responsible for driving sales growth, building strong customer relationships, and providing technical expertise to support our clients across Grande Prairie.

This position combines technical knowledge with consultative sales, working closely with customers to understand their operational challenges and deliver tailored technical solutions.

What We Expect?

• Bachelor’s degree or diploma in Electrical, Electronics, Instrumentation, Automation, or a related technical field.
• Strong technical knowledge of industrial automation, process control, instrumentation, PLCs, SCADA, variable frequency drives (VFDs), motor controls, and electrical systems.
• 3+ years of technical sales experience in industrial automation, instrumentation, electrical, drives, or control systems.
• Hands-on experience with industrial automation and control applications, including the ability to understand customer processes, identify technical requirements, and recommend appropriate solutions.
• Experience with PLC, SCADA, HMI, process instrumentation, or drive applications is highly desirable.
• Ability to read and understand electrical drawings, control schematics, and technical documentation.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Experience using CRM systems; Salesforce experience is an asset.
• Valid driver’s license and ability to travel extensively throughout the region.
• Ability to work independently, manage a territory, and collaborate effectively with internal teams.

Roles and Responsibilities:

• Develop and grow relationships with industrial customers throughout the Grande Prairie region.
• Identify customer needs and provide automation, instrumentation, drives, electrical, and control solutions that address their technical and operational requirements.
• Work with customers, engineers, maintenance teams, and other technical stakeholders to understand applications and develop appropriate solutions.
• Identify opportunities for new automation projects, system upgrades, modernization, and replacement of existing equipment.
• Provide technical support during the sales process, including product selection, solution development, quotations, presentations, and customer discussions.
• Maintain and grow the existing customer base while actively developing new business opportunities.
• Maintain accurate CRM records, manage the sales pipeline, and provide accurate forecasts and sales reports.
• Generate revenue through proactive sales and account management efforts while assuming responsibility for selected branch operational functions to maintain smooth business operations and exceptional customer service.
• Work closely with internal Service, Production, Management, and Sales teams to ensure successful project execution and customer satisfaction.
• Conduct customer visits, presentations, and site meetings throughout the territory.
• Maintain a high level of responsiveness and customer service to build long-term relationships.

For more power: Our benefits

• Our core values drive us every day; and what we call SFC Spirit:

- Technology leadership

- The Customer comes first

- Shaping the future together with new ideas

- Sustainability through innovation

• We encourage freedom/independence, personal and professional growth
• Multidisciplinary team in a varied workplace
• Open door policy, active and helpful colleagues
• Training opportunities based on performance management
• Workplace culture programs and initiatives
• Company health and insurance package and factory-level training
• Strong employee culture

Equal Opportunity & Accessibility

We are committed to creating an inclusive, accessible, and diverse workplace. Accommodations are available upon request for candidates participating in any stage of the recruitment process, in accordance with applicable provincial accessibility legislation.