Technical Sales Engineer – Industrial Automation & Controls

SFC Energy North America; Calgary; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Training opportunities

Workplace culture

Job summary

SFC Energy North America is seeking a Technical Sales Representative in Calgary to drive sales growth and deliver tailored technical solutions for industrial automation and instrumentation. You’ll translate customer needs into value-led proposals and manage relationships across key accounts.

Ideal candidates hold a technical degree and 3+ years of technical sales experience in automation, instrumentation, or electrical systems.

Qualifications

• Bachelor’s degree in Electrical, Electronics, Instrumentation, Automation, or related field.
• 3+ years of technical sales experience selling industrial automation, instrumentation, electrical, drives, or control solutions.
• Strong understanding of customer applications and ability to tailor technical solutions.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience using CRM systems; Salesforce experience is an asset.
• Valid driver’s license and ability to travel regionally.
• Ability to work independently and as part of a team.

Responsibilities

• Maintain accurate records of customer interactions, opportunities, and activities in Salesforce.
• Conduct weekly sales pipeline reviews to progress opportunities toward targets.
• Collaborate to develop monthly/quarterly forecasts using CRM analytics.
• Grow existing accounts with upsell/cross-sell opportunities.
• Develop new business by identifying prospects and presenting solutions.
• Build strong relationships by understanding applications and providing tailored solutions.
• Prepare technical presentations, proposals, and product demonstrations.
• Coordinate with Management, Service, Production, and Sales for seamless execution.
• Provide sales reports and market insights on projects and competition.
• Maintain high standards of customer service to foster long-term relationships.

Skills

Industrial automation

Technical sales

Communication skills

Travel willingness

Electrical know-how

CRM (Salesforce)

Education

Bachelor’s degree in Electrical/Electronics/Instrumentation/Automation

Tools

MS Office

Salesforce CRM

Job description

SFC Energy North America is seeking a Technical Sales Representative in Calgary to drive sales growth and deliver tailored technical solutions for industrial automation and instrumentation. You’ll translate customer needs into value-led proposals and manage relationships across key accounts.

Ideal candidates hold a technical degree and 3+ years of technical sales experience in automation, instrumentation, or electrical systems.