Technical Sales Engineer (Electrical Power Solutions) (LB007)

Potenco; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Potenco is seeking a Technical Sales Leader for load banks to assume ownership of a key product line. The role combines sales leadership, application engineering, and direct client engagement across Eastern Canada, with a Montreal base and hybrid responsibilities.

You will drive technical proposals, partner with engineers and procurement, and expand the load banks portfolio while contributing to broader power product solutions.

Qualifications

• 5–15 years of experience in technical sales within power equipment or electrical infrastructure.
• Proven track record selling into industrial, commercial, or institutional markets.

Responsibilities

• Lead all technical sales activities related to load banks across the region.
• Develop and manage relationships with key customers including data centres, hospitals, utilities, industrial facilities, and energy operators.
• Prepare and deliver technical proposals, quotations, and bid responses.
• Engage directly with clients on specifications including commissioning and testing procedures.
• Adhere to CSA / IEEE standards where applicable.
• Identify and pursue new business opportunities within target markets.
• Collaborate with internal engineering and operations teams to ensure accurate and competitive solutions.
• Support ongoing product development, standardization, and go-to-market strategies.

Skills

Technical sales

Power systems knowledge

Stakeholder engagement

Tools

Load banks knowledge

Job description

Technical Sales Engineer | Load Banks (portfolio lead)

Location: Mississauga, ON (Hybrid – minimum 3 days in office)

ATTENTION: Applicants must be legally eligible to work in Canada. Candidates outside Canada, non-residents, or requiring sponsorship will not be considered.

About the Opportunity

Our client, a well-established and growing provider of electrical power solutions, is seeking a Technical Sales Leader / Regional Sales Manager to take ownership of a critical product line: Load Banks.

This role has high strategic importance within the organization, with direct impact on revenue growth and market expansion. You will serve as the go-to expert and commercial lead for load banks, while gradually expanding your exposure across a broader portfolio of power products.

The Role

This is a hands-on, technically driven sales position combining business development, application engineering, and customer engagement. You will work closely with engineers, consultants, and procurement teams to deliver tailored technical solutions.

Key Responsibilities:

• Lead all technical sales activities related to load banks across the region
• Develop and manage relationships with key customers including data centres, hospitals, utilities, industrial facilities, and energy operators
• Prepare and deliver technical proposals, quotations, and bid responses
• Engage directly with clients on specifications including:
• Commissioning and testing procedures
• Applicable CSA / IEEE standards
• Identify and pursue new business opportunities within target markets
• Collaborate with internal engineering and operations teams to ensure accurate and competitive solutions
• Support ongoing product development, standardization, and go-to-market strategies

What We’re Looking For

Experience:

• 5–15 years of experience in technical sales within power equipment or electrical infrastructure
• Proven track record of selling into industrial, commercial, or institutional markets

Technical Expertise:

• Direct experience with load banks, OR strong exposure to adjacent products such as:
• UPS systems / critical power solutions
• Automatic Transfer Switches (ATS)
• Power rental / testing equipment
• Strong understanding of power systems fundamentals and ability to engage technical stakeholders
• Ability to develop detailed technical proposals and quotations
• Strong communication skills with both technical and non-technical audiences
• Commercial acumen with a solution-oriented mindset
• Self-driven, ownership mentality with the ability to operate independently

Why Join

• High-impact role tied directly to a strategic growth product line
• Opportunity to become a subject matter expert in a specialized and in-demand niche
• Strong internal visibility and collaboration with leadership
• Ongoing investment in training, product development, and process improvements
• Work with a reputable organization serving critical infrastructure sectors

Compensation

• Competitive base salary (aligned with market and experience)
• Performance-based incentives

Territory & Travel Requirements

• Travels for sales across the assigned territory (Eastern Canada).
• Based out of the Montreal office, with regular regional travel required.
• Valid driver’s license and clean driving record required.