Technical Product Manager - Geomembrane and Specialty market

Itape; Truro; On-site; CAD 75,000 - 115,000; Full time

Job summary

Intertape Polymer Group seeks a Product Manager for the AgGeo and Specialty market. You will lead the growth of an assigned product line through market-driven strategies, client engagement, and collaboration with Product Management and Sales teams.

You will conduct market research, develop business cases, and coordinate with Operations and Finance to meet revenue targets. Travel up to 40% for customers and events is required.

Qualifications

• University degree in Marketing, Business, Engineering, or related discipline preferred.
• Minimum 3–5 years in product management, marketing, sales, or industry-related experience.
• Technical knowledge of textile industry and polymer science is preferred.
• Proven ability to interact with Sr. Executives.
• Data-driven decision making with ability to translate analysis into business insights.
• Strong written and verbal communication skills.

Responsibilities

• Lead growth and success of an assigned product line by developing market-driven strategies and driving product innovation.
• Develop market-driven strategies, launching products, promotions, and campaigns to drive awareness and sales.
• Conduct in-depth market research to identify trends, customer needs, and competitive dynamics within the territory.
• Work with Operations to provide accurate sales forecasts, optimize manufacturing, supply chain, and capacity utilization.
• Develop business cases for product line expansion, R&D projects, and capital expenditures as needed.
• Develop and implement sales tools, training, and marketing plans to achieve revenue targets and expand market share.
• Collaborate with Senior Product and Market Managers to implement best practices across product groups.
• Develop annual subclass budget with Sales and Finance teams.
• Support relationships with key customers and assist sales on strategic calls and reviews.
• Relay market feedback to product development and monitor competitive activities.
• Develop competitive pricing strategies and negotiate contracts to maximize profitability.
• Facilitate new item setup, pricing approvals, quoting, and other sales support.
• Travel up to 25-40% for customer visits, trade shows, and plant support.

Skills

Market research

Customer insights

Negotiation

Data-driven decisions

Communication

Time management

Cross-functional collaboration

Executive interaction

Education

University degree in Marketing, Business, Engineering, or related discipline

Tools

Microsoft Office Suite

Job description

Position Description

Title: Product Manager - AgGeo & Specialty market

Department: Product Management

Immediate Supervisor: VP Product Management and Customer Experience

Status: Exempt

Position Purpose: Lead the growth and success of an assigned product line by developing market-driven strategies, identifying new opportunities, and advancing product innovation. Through strong collaboration and customer engagement, this role helps drive sustainable revenue growth and long-term market leadership.

Principal Accountabilities

• Drive financial performance, develop understanding and insights into subclass profit and loss statement, ensure efficient use of resources and adherence to financial targets.
• Contribute to product line strategy; plan and execute product launches, promotional activities, and marketing campaigns to drive product awareness and sales.
• Conduct in-depth market research to identify trends, customer needs, and competitive dynamics within the territory. Identify and pursue new business opportunities, including new markets, partnerships, and distribution channels.
• Work with Operations team to provide accurate sales forecasts, optimize manufacturing plan, supply chain, and capacity utilization.
• Develop business cases for product line expansion, R&D projects, and capital expenditures as needed.
• Develop and implement sales tools, training, and marketing plans to achieve revenue targets and expand market share within the subclass.
• Collaborate with Senior Product and Market Managers to create and implement best practices across product groups and subclasses.
• Along with Sales and Finance teams develop annual subclass budget by account and product family.
• Support strong relationships with key customers, ensuring satisfaction and fostering long-term loyalty. Support sales team by joining strategic sales calls for new product launches, quarterly business reviews, or other growth initiatives as needed.
• Gather and relay market feedback to product development teams to aid in product improvements and innovations. Monitor and analyze competitor activities and strategies to identify opportunities and threats in the market.
• Develop and maintain competitive pricing strategies and negotiate contracts with customers to maximize profitability.
• Facilitate new item set-up, pricing approvals, quoting, and other sales support as needed.
• Related tasks as assigned by supervisor
• Travel up to 25-40% for customer visits, trade shows, industry conferences, manufacturing plant support, etc.

Essential Skills and Experience

• University Degree in Marketing, Business, Engineering, or related discipline preferred.
• Minimum 3-5 years in product management, marketing, sales, or industry related experience.
• Technical knowledge of textile industry and polymer science is preferred.
• Proven ability to interact with Sr. Executives.
• Good intuition/customer insight skills with confidence to act.
• Highly organized and has very effective time management skills.
• Effective negotiation skills.
• Data driven decision making with ability to translate analysis into business insights.
• Strong written and verbal communication skills.
• Proficient in Microsoft office suite.