Product Line Manager - Geomembrane & Specialty Market

Intertape Polymer Group; Truro; On-site; CAD 90,000 - 120,000; Full time

Job summary

Intertape Polymer Group is seeking a Product Manager for the AgGeo & Specialty market to lead growth of a defined product line through market-driven strategies, customer engagement, and cross-functional collaboration.

The role focuses on identifying opportunities, launching initiatives, and shaping pricing and go-to-market plans while working with Sales, Marketing, and Operations to ensure profitable performance and strong customer relationships. Travel up to 25-40% is expected.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or related discipline preferred.
• 3–5 years in product management, marketing, sales, or industry related experience preferred.
• Technical knowledge of textiles or polymer science is a plus.

Responsibilities

• Drive financial performance and understand subsystem P&L.
• Plan and execute product launches, marketing campaigns, and promotions.
• Conduct market research to identify trends and opportunities.
• Collaborate with Operations to forecast sales and optimize manufacturing plan.

Skills

Communication

Negotiation

Data-driven decision making

Market research

Time management

MS Office

Education

University degree

Job description

Position Description

Title: Product Manager - AgGeo & Specialty market

Department: Product Management

Immediate Supervisor: VP Product Management and Customer Experience

Status: Exempt

Position Purpose: Lead the growth and success of an assigned product line by developing market-driven strategies, identifying new opportunities, and advancing product innovation. Through strong collaboration and customer engagement, this role helps drive sustainable revenue growth and long-term market leadership.

Principal Accountabilities

• Drive financial performance, develop understanding and insights into subclass profit and loss statement, ensure efficient use of resources and adherence to financial targets.
• Contribute to product line strategy; plan and execute product launches, promotional activities, and marketing campaigns to drive product awareness and sales.
• Conduct in-depth market research to identify trends, customer needs, and competitive dynamics within the territory. Identify and pursue new business opportunities, including new markets, partnerships, and distribution channels.
• Work with Operations team to provide accurate sales forecasts, optimize manufacturing plan, supply chain, and capacity utilization.
• Develop business cases for product line expansion, R&D projects, and capital expenditures as needed.
• Develop and implement sales tools, training, and marketing plans to achieve revenue targets and expand market share within the subclass.
• Collaborate with Senior Product and Market Managers to create and implement best practices across product groups and subclasses.
• Along with Sales and Finance teams develop annual subclass budget by account and product family.
• Support strong relationships with key customers, ensuring satisfaction and fostering long-term loyalty. Support sales team by joining strategic sales calls for new product launches, quarterly business reviews, or other growth initiatives as needed.
• Gather and relay market feedback to product development teams to aid in product improvements and innovations. Monitor and analyze competitor activities and strategies to identify opportunities and threats in the market.
• Develop and maintain competitive pricing strategies and negotiate contracts with customers to maximize profitability.
• Facilitate new item set-up, pricing approvals, quoting, and other sales support as needed.
• Related tasks as assigned by supervisor
• Travel up to 25-40% for customer visits, trade shows, industry conferences, manufacturing plant support, etc.

Essential Skills and Experience

• University Degree in Marketing, Business, Engineering, or related discipline preferred.
• Minimum 3-5 years in product management, marketing, sales, or industry related experience.
• Technical knowledge of textile industry and polymer science is preferred.
• Proven ability to interact with Sr. Executives.
• Good intuition/customer insight skills with confidence to act.
• Highly organized and has very effective time management skills.
• Effective negotiation skills.
• Data driven decision making with ability to translate analysis into business insights.
• Strong written and verbal communication skills.
• Proficient in Microsoft office suite.