Technical Paid Media Strategist

StrategyX Digital Inc.; Vancouver; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Extended health and benefits package

Unlimited PTO

Job summary

StrategyX Digital Inc. in Vancouver is seeking a Technical Paid Media Strategist to own the data, tracking, and automation layer behind client accounts. You will build dashboards, fix conversion tracking, and implement server-side tagging to keep reporting accurate and scalable.

You will work 1:1 with the founder and CEO, communicate directly with clients, and develop automations that streamline reporting and lead routing across multiple ad platforms.

Qualifications

• 6+ years of experience in paid advertising, preferably in an agency environment.
• Master-level ability in Funnel.io, AgencyAnalytics, and other dashboards.
• Deep knowledge of Meta Ads, Google Ads, TikTok Ads, Microsoft Ads, Reddit Ads, and LinkedIn Ads.
• 3+ years working with CRMs such as HubSpot or Salesforce, including integrations with ad platforms.
• Shopify tracking and data perspective: pixel/app integrations and product catalogs.
• Hands-on experience building automations in Zapier.
• Troubleshooting access and permissions across ad accounts, GTM, and analytics properties.
• Strong client communication skills and comfort with technical conversations.

Responsibilities

• 1:1 collaboration with the founder/CEO to own data, tagging, and conversion setup for accounts.
• Build and maintain client dashboards in Funnel.io, AgencyAnalytics, and other tools.
• Set up and audit conversion tracking across multiple ad platforms and server-side tagging.
• Configure Shopify conversion tracking and product catalogs for accurate reporting.
• Connect ad platforms with CRMs like HubSpot and Salesforce for reporting feedback.
• Build automations in Zapier to streamline reporting and workflows.
• Diagnose access issues across accounts, GTMs, analytics properties, and assets.
• Communicate tracking setups and data discrepancies to clients with clear recommendations.

Skills

Paid advertising

Agency experience

Client communication

Dashboarding

Tools

Funnel.io

AgencyAnalytics

Google Tag Manager

Conversions API

Zapier

Shopify

HubSpot

Salesforce

Looker Studio

Job description

We are a Vancouver-based performance marketing agency specializing in paid media, retail media, Amazon, lead generation, and organic social for CPG, DTC, B2B, and retail brands. Clean data and reliable conversion tracking are what let us make confident decisions with client budgets.

The Opportunity

We are hiring a Technical Paid Media Strategist to work 1:1 with our founder and CEO and take ownership of the data, tracking, and automation layer behind every client account. You will be the person the team and our clients turn to when a dashboard needs building, a pixel is firing wrong, a new account needs conversion tracking from scratch, or access to a platform is broken. You will work independently on complex problems, communicate directly with clients, and build the automations that keep our reporting and workflows running without manual effort.

What You'll Do

• Partner 1:1 with the founder and CEO to take over data and dashboarding, complex tagging and tracking issues, and conversion setup for new and existing accounts
• Build and maintain client dashboards in Funnel.io, AgencyAnalytics, and other reporting tools, and ensure the data feeding them is accurate and complete
• Set up and audit conversion tracking across Meta Ads, Google Ads, TikTok Ads, Microsoft Ads, Reddit Ads, and LinkedIn Ads, including Google Tag Manager, pixels, Conversions API, and server-side tagging
• Configure Shopify conversion tracking and product catalogs so ecommerce accounts report correctly and feed dynamic campaigns
• Connect ad platforms and CRMs such as HubSpot and Salesforce so lead quality and revenue flow back into reporting and optimization
• Build automations in Zapier and similar tools to streamline reporting, lead routing, alerts, and recurring workflows
• Diagnose and resolve access issues across ad accounts, Business Managers, GTM containers, analytics properties, and client-owned assets
• Communicate directly with clients: explain tracking setups, walk through data discrepancies, and give clear recommendations in plain language
• Analyze campaign and account data to surface problems and opportunities the strategists can act on

What You Bring

• 6+ years of experience in paid advertising, preferably in an agency environment, with a track record of solving complex technical problems without oversight
• Master-level ability in Funnel.io, AgencyAnalytics, and other dashboarding and reporting tools
• Deep working knowledge of Meta Ads, Google Ads, TikTok Ads, Microsoft Ads, Reddit Ads, and LinkedIn Ads, including each platform's conversion and attribution setup
• 3+ years working with CRMs such as HubSpot or Salesforce, including integrations with ad platforms and lead data
• Shopify expertise from a tracking and data perspective: conversion setup, pixel and app integrations, and product catalog feeds
• Hands-on experience building automations in Zapier or comparable tools
• Proven ability to troubleshoot access and permissions across ad accounts, Business Managers, GTM, and analytics properties
• Strong client communication skills and comfort owning technical conversations with stakeholders

Nice to Have

• Background in data analysis or data science, including SQL, Looker Studio, BigQuery, or Python
• Experience with Google Analytics 4 implementation and server-side Google Tag Manager
• Familiarity with retail media platforms such as Instacart or Amazon Ads
• Experience with GoHighLevel, Klaviyo, or other marketing automation platforms

Compensation and Benefits

Salary Range

$70,000-$80,000 per year, based on experience

Employment Type

Full time

Health Coverage

Extended health and benefits package

Time Off

Unlimited PTO