Supervisor, Email Marketing

Reitmans ( Canada ) Limited; Montreal; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a creative and technical Supervisor for Email Marketing. This role involves planning and developing engaging content and personalization strategies to drive traffic both online and in-store. You will collaborate with senior marketing leaders to set objectives and evaluate performance, while also leading a team member to enhance the employee experience. Join a forward-thinking company that values flexibility, well-being, and growth opportunities, ensuring a fulfilling work-life balance and career advancement.

Benefits

Hybrid work environment

Comprehensive benefits program

Paid leave and sick days

50% off regular-priced items

Referral rewards

Annual bonuses

Tuition reimbursement

Qualifications

• 3+ years of experience in digital marketing and project management.
• Strong communication skills required for effective collaboration.

Responsibilities

• Collaborate with marketing leaders to set email performance objectives.
• Develop and manage email communication and personalization plans.
• Evaluate email content effectiveness and lead employee development.

Skills

Digital Marketing

Content Development

Project Management

Communication Skills

Education

University degree in Business Administration

University degree in Finance

University degree in Marketing

Job description

At RCL - Reitmans (Canada) Limited, we live and breathe fashion and customer experience every day. We believe that fashion is about more than just style — it's about empowering our customers with the confidence to shine when it matters most.

Whether through bold ideas at the design table or seamless experiences in our stores and digital channels, our goal is to create unforgettable moments. With a strong portfolio of brands and a passionate, creative team, we constantly reimagine what’s possible in fashion retail.

Job Description

Reporting to the Manager CRM, the Supervisor, Email Marketing is responsible for the planning and development of compelling content and email personalization strategy focusing on driving traffic online and to stores. This is a great opportunity for a technical and creative individual to drive end-to-end execution and elevate current email campaigns and journey programs.

RESPONSIBILITIES

• Collaborate with Vice-President marketing, Director Marketing and CRM Manager to determine quantitative and qualitative objectives for email and personalization performance;
• Develop weekly, monthly and annual email communication and personalization plans;
• Establish email content calendar aligned with topical needs, buying cycle, customer segment/lifecycle and promotional plan;
• Evaluate and measure effectiveness of overall content and email performance by segment including setting key performance indicators;
• Lead and develop an employee to ensure a best-in-class employee experience.

Qualifications

Qualifications

• University degree in Business Administration, Finance, Marketing or related field of study;
• 3 years + of experience in digital marketing and/or project management, content development;
• Experience in retail or digital agency an asset;
• Excellent communication skills both written and spoken.

Additional Information

What Sets Us Apart:

• Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-being first: Access a comprehensive benefits program designed to take care of you.
• Flexible time off: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive discounts: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
• Referral rewards: Refer friends and earn a bonus for helping us grow our talented team.
• Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

If this inspires you… let’s talk. Send us your resume today!

We thank all applicants. Only selected candidates will be contacted.