Strategic SEO & AI Discovery Lead

Tru; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Remote work

Employer-paid benefits

Job summary

Tru Inc. is seeking an SEO + Marketing Strategist to lead organic search and AI-driven discovery strategies from our GTA hybrid office. The role focuses on translating business goals into actionable SEO, AEO/GEO, content, information architecture, and AI visibility plans, while guiding an SEO team to execute strategically.

You will shape priorities, measure impact, and align SEO work with client growth, collaborating with UX, content, and creative teams to deliver integrated outcomes.

Qualifications

• 5+ years of SEO experience.
• Strong ability to develop and own SEO strategies and roadmaps.
• Excellent keyword, topic and competitor research skills.

Responsibilities

• Develop integrated organic search strategies across traditional and AI-powered experiences.
• Lead content and discovery strategy to define what content should exist and how it should perform.
• Provide strategic direction to technical SEO teams and translate findings into business impact.
• Build roadmaps, present recommendations, and defend strategic choices to clients and internal teams.
• Mentor junior team members and help strengthen SEO capabilities across the team.

Skills

SEO fundamentals

SEO strategies

Keyword research

Content strategy

Technical SEO

AI-search visibility

GA4

Google Search Console

Analytics

Tools

Google Analytics 4

Job description

Tru Inc. is seeking an SEO + Marketing Strategist to lead organic search and AI-driven discovery strategies from our GTA hybrid office. The role focuses on translating business goals into actionable SEO, AEO/GEO, content, information architecture, and AI visibility plans, while guiding an SEO team to execute strategically.

You will shape priorities, measure impact, and align SEO work with client growth, collaborating with UX, content, and creative teams to deliver integrated outcomes.