Strategic Planner

IPG Health; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

Join a leading healthcare strategy team in Montreal as a Strategic Planner. This role involves shaping brand strategies, conducting market research, and collaborating with clients. Ideal candidates will have a strong background in marketing and strategic planning, with a passion for healthcare.

Benefits

Comprehensive Benefits Package

Growth Opportunities

Collaborative Culture

Qualifications

• 3+ years of experience in brand strategy or market research preferred.
• 2+ years of experience in the pharmaceutical/health industry preferred.

Responsibilities

• Respond to strategic briefs and develop tactical/creative briefs.
• Lead market research projects and analyze data.
• Prepare for and facilitate client workshops.

Skills

Analytical Skills

Communication

Problem Solving

Critical Thinking

Education

Bachelor's Degree in Marketing

Tools

Microsoft Office Suite

Research Tools

CRM Systems

Job description

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Join our passionate and innovative team at IPG Health Montreal, where we're dedicated to crafting impactful strategies that drive success for healthcare brands. We offer a collaborative environment where your strategic thinking, analytical skills, and creativity will be valued and nurtured.

The Opportunity:

We're seeking an experienced and highly motivated Strategic Planner to play a key role in shaping brand strategies and driving new business initiatives. As a Strategic Planner, you'll work closely with account leads, providing strategic guidance, conducting market research, and developing compelling presentations.

What You'll Do:

• Strategic Planning: Respond to strategic briefs, support annual planning, and develop tactical/creative/strategic briefs.
• Market Research: Lead market research projects, analyze data, and identify key insights.
• Client Management: Prepare for and facilitate client workshops, present agency POVs, and address client questions.
• Cross-Functional Collaboration: Act as the day-to-day point of contact for internal brand teams, fostering a positive team dynamic.
• New Business Development: Support new business pitches and contribute to agency growth.
• AI Utilization: Use AI platforms as an accelerant for brands' needs and strategic deliverables.

What You'll Bring:

• Bachelor's Degree in Marketing, Advertising, Communications, or a related field preferred.
• 3+ years of experience in brand strategy or market research preferred.
• 2+ years of experience in the pharmaceutical/health industry preferred.
• Strong foundational understanding of strategic planning principles.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, Teams).
• Working knowledge of research tools (search databases including & customer engagement platforms) such as SERMO, Datamonitor.
• Working knowledge of CRM systems for omnichannel planning and social media platforms.

Bonus Points:

• A background in media strategy and/or channel planning is an asset.
• Experience with AI platforms.

Why IPG Health Montreal?

• Impactful Work: Shape the strategies of leading healthcare brands.
• Growth Opportunities: Expand your strategic planning skills and knowledge.
• Collaborative Culture: Work with a team of talented and passionate individuals.
• Montreal Location: Work out of the IPG Health Montreal offices.
• Competitive Benefits: We offer a comprehensive benefits package.

To Apply:

If you're a strategic thinker with a passion for healthcare and a desire to make a difference, we encourage you to apply!