Strategic Media Planner: Drive Data-Driven Growth

dentsu; Toronto; On-site; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Media in Toronto is seeking a Media Planner to translate client briefs into effective media strategies across all channels. You will support planning and buying, develop campaigns with the senior team, and collaborate with creatives to drive campaign impact.

The role requires at least 1 year in media planning/buying, strong MS Office skills, and excellent communication. This is a permanent, full-time position based in Toronto with competitive benefits.

Qualifications

• Post-secondary degree or diploma in media, advertising, business administration, marketing, or related field.
• A minimum 1 year of media planning and/or buying experience focused on All Channels - Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, Etc.
• Knowledge and hands-on experience with media planning and buying tools.
• Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP's), Outlook, PowerPoint, etc.
• Excellent written and verbal communication skills.
• Must be able to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.

Responsibilities

• Supports the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions that expand communications planning influence.
• Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.
• Works closely with creative agency in developing a holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization.
• Supports the recommendations of the deliver buy structures that encompass the best environments for each client's target audience, while maximizing value and efficiency.
• Assists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
• Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.
• Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.

Skills

MS Office

Excel

PowerPoint

Outlook

Communication

Cross-functional teams

Education

Post-secondary degree/diploma in Media/Advertising/Business/Marketing

Tools

Media planning tools

Job description

Dentsu Media in Toronto is seeking a Media Planner to translate client briefs into effective media strategies across all channels. You will support planning and buying, develop campaigns with the senior team, and collaborate with creatives to drive campaign impact.

The role requires at least 1 year in media planning/buying, strong MS Office skills, and excellent communication. This is a permanent, full-time position based in Toronto with competitive benefits.