Media Planner: Data-Driven Campaign Strategy

dentsu; Vancouver; On-site; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP plan

Paid time off

Other benefits

Job summary

Dentsu Media in Vancouver, Canada is hiring a Media Planner to support planning and buying for client campaigns across all channels. You will translate briefs into actionable plans, collaborate with creative teams, and help optimize media investments to achieve client goals.

The role requires at least 1 year of relevant experience, strong MS Office skills, and excellent communication. The position is full-time and based in Vancouver with competitive benefits.

Qualifications

• Post-secondary degree or diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum 1 year of media planning and/or buying experience across all channels.
• Knowledge and hands-on experience with media planning and buying tools.
• Strong to advanced MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint.
• Excellent written and verbal communication skills.
• Ability to work with cross-functional teams and multiple stakeholders.
• Aptitude for priority management with multiple deliverables.
• Ability to organize ideas and present information logically.

Responsibilities

• Supports the media planning and buying process for assigned client accounts by translating briefs into ideas and actions.
• Uses tools to develop strategic communications plans aligned with execution strategy and buy structure.
• Collaborates with creative agencies on holistic brand management and marketing planning.
• Supports recommendations for buy structures to maximize value and efficiency.
• Assists with preparing reporting documentation for media planning teams and clients.
• Works with Traffic Launch and Campaign Delivery to ensure flawless implementation of media plans.
• Contributes to campaign strategy and optimization efforts to meet client goals.

Skills

Media planning

Media buying

Communication skills

Cross-functional teamwork

Priority management

Idea organization

Education

Degree or Diploma in Media/Advertising/Marketing

Tools

Media planning tools

MS Office

Job description

Dentsu Media in Vancouver, Canada is hiring a Media Planner to support planning and buying for client campaigns across all channels. You will translate briefs into actionable plans, collaborate with creative teams, and help optimize media investments to achieve client goals.

The role requires at least 1 year of relevant experience, strong MS Office skills, and excellent communication. The position is full-time and based in Vancouver with competitive benefits.