Strategic Media Planner: Data-Driven Channel & Budget Expert

Publicis Groupe; Toronto; On-site; CAD 77,000 - 91,000; Full time

Job summary

Publicis Groupe Holdings B.V in Toronto seeks a Media Planner to develop strategic media plans. This role requires 3+ years of media experience and a Bachelor's degree in a relevant field.

The Media Planner will gather insights, analyze media options, and ensure effective budget allocation for client campaigns. Strong analytical and communication skills are essential, along with proficiency in media systems.

The position offers a salary range of $55,000 - $65,000 per year, based on experience and skills.

Qualifications

• Bachelor's degree preferred in a relevant field.
• 3+ years of experience in media planning.
• Proficient in media research and reporting resources.

Responsibilities

• Gather and analyze client advertising and media needs.
• Develop budget allocations for effective media plans.
• Communicate media strategies to execution teams.

Skills

Detail-oriented

Strong communication skills

Analytical abilities

Negotiation skills

Team collaboration

Proficiency in MS Excel

Education

Bachelor's degree in advertising, marketing, business administration, or communications

Tools

MS Word

MS PowerPoint

Job description

Publicis Groupe Holdings B.V in Toronto seeks a Media Planner to develop strategic media plans. This role requires 3+ years of media experience and a Bachelor's degree in a relevant field.

The Media Planner will gather insights, analyze media options, and ensure effective budget allocation for client campaigns. Strong analytical and communication skills are essential, along with proficiency in media systems.

The position offers a salary range of $55,000 - $65,000 per year, based on experience and skills.