Strategic Media Director: Lead, Innovate, Grow

Humanise Masterclass; Toronto; Hybrid; CAD 120,000 - 190,000; Full time

Benefits offered by this job

Hybrid work

3 weeks vacation + holidays closed

Human days

Health insurance

Well-being stipend

Green transportation

Job summary

Glassroom, part of Humanise, seeks a seasoned Strategic Media Leader to guide integrated media strategies and client planning sessions. You will act as an SME across channels, presenting data-informed recommendations and driving performance through cross-functional collaboration.

In this hybrid role, you will mentor Supervisors, Planners, and Campaign Managers, stay ahead of industry shifts, and identify growth opportunities for clients and new business development.

Qualifications

• 8–10+ years in media planning, buying, or strategic marketing (agency experience preferred).
• Proven omnichannel planning across digital, broadcast, OOH, print, and audio.
• Excellent client-facing communication, written and verbal skills.
• Empathetic communicator with active listening and relationship-building abilities.

Responsibilities

• Lead strategic media directions and coordinate integrated media strategies.
• Serve as SME on planning principles, channels, and market trends; oversee Clearframe approach.
• Present data-informed media recommendations directly to clients.
• Monitor campaigns with cross-functional teams to refine strategies and maximize impact.
• Oversee planning and implementation across Supervisors, Planners, and Campaign Managers; mentor teams.
• Foster innovation in media planning and leverage analytics to adjust plans.
• Build and manage trusted client relationships; pre-emptively address business concerns.

Education

Post-secondary education in marketing, business, or related field

Tools

Microsoft Office

Job description

Glassroom, part of Humanise, seeks a seasoned Strategic Media Leader to guide integrated media strategies and client planning sessions. You will act as an SME across channels, presenting data-informed recommendations and driving performance through cross-functional collaboration.

In this hybrid role, you will mentor Supervisors, Planners, and Campaign Managers, stay ahead of industry shifts, and identify growth opportunities for clients and new business development.