Strategic Marketing Manager

Manulife Life Insurance Company; Southwestern Ontario; Hybride; CAD 85 000 - 135 000; Plein temps

Résumé du poste

Manulife is seeking an outgoing Strategic Marketing Manager to lead data-driven marketing and content strategies for Individual Insurance and Guarantee Wealth Solutions. You will build advisor-focused go-to-market plans, collaborate with sales, product, and service teams, and measure impact using data analytics.

The role emphasizes relationship building with high-net-worth advisors and innovative campaigns across digital, print, and in-person channels. Hybrid work is supported.

Qualifications

• Experience in strategic marketing within the insurance industry, focusing on high-net-worth clients.
• Strong understanding of go-to-market strategies and marketing principles.
• Excellent analytical and communication skills.
• Leadership and professionalism with cross-functional influence.
• Proven ability to manage multiple projects to deadlines.
• Experience with marketing automation tools and CRM systems.

Responsabilités

• Strategic planning: develop and implement go-to-market strategies for advisor segments.
• Market analysis: research client needs within the insurance sector.
• Campaign development: design multi-channel campaigns for advisors.
• Relationship building: nurture advisor partnerships and provide marketing support.
• Collaboration: work with sales, product, and customer service.
• Performance tracking: analyze data to improve strategies.
• Brand management: enhance visibility through partnerships and thought leadership.
• Budget management: allocate resources efficiently.

Connaissances

Strategic marketing

Go-to-market strategy

Analytical skills

Communication skills

Leadership

Project management

Marketing automation

CRM proficiency

Formation

Bachelor's degree

Master's degree preferred

Outils

Marketing automation

CRM systems

Description du poste

We’re looking for an outgoing, passionate, results-driven Strategic Marketing Manager to join the Manulife Insurance Marketing team. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across Individual Insurance and Guarantee Wealth Solutions.

As a Strategic Marketing Manager, you will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector. You will leverage your expertise in strategic marketing and understanding of the insurance industry to create innovative strategies that enhance our brand presence, drive growth, and ensure we remain the partner of choice for clients.

Position Responsibilities:

• Strategic Planning: Develop and implement comprehensive go-to-market strategies for targeting advisor segments, aligning with company goals and market opportunities.
• Market Analysis: Conduct thorough market research and analysis to understand the needs and preferences of clients, identifying key trends and opportunities within the insurance industry.
• Campaign Development: Design and execute targeted marketing campaigns that effectively communicate our value proposition to advisors, utilizing a mix of digital, print, and in-person tactics.
• Relationship Building: Cultivate and maintain strong relationships with advisors, acting as a trusted partner to understand their needs and provide tailored marketing support.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for go-to-market initiatives.
• Performance Tracking: Monitor and analyze the performance of marketing strategies, using data-driven insights to make informed adjustments and improvements.
• Brand Management: Enhance brand visibility and reputation among advisors through strategic partnerships, sponsorships, and thought leadership initiatives.
• Budget Management: Manage marketing budgets effectively, ensuring resources are allocated efficiently to maximize impact and return on investment.

Required Qualifications:

• Proven experience in strategic marketing within the insurance industry, with a focus on high-net-worth market clients.
• Strong understanding of go-to-market strategies and marketing principles.
• Excellent analytical skills with the ability to interpret data and market trends.
• Exceptional communication (written and verbal), with the ability to build communication plans and write clear, strong marketing deliverables.
• Leadership and professionalism, with the ability to influence and partner with employees at all levels.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in marketing automation tools and CRM systems.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.
• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

マニュライフとジョン・ハンコックについて

マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/lをご覧ください。

マニュライフは機会均等をはとする雇用主です

マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 [e-mail]までご連絡をお願いします。

Referenced Salary Location

Waterloo, Ontario

Working Arrangement

ハイブリッド勤務

Salary range is expected to be between

$85,300.00 CAD - $135,300.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.