Strategic Marketing & Communications Lead

University of British Columbia; Kelowna; On-site; CAD 80,000 - 115,000; Full time

Job summary

UBC Okanagan seeks a Marketing and Communications Specialist to advance SHCS campaigns, student housing and campus services. This role shapes messages, plans and content across digital and traditional channels while supervising student staff and collaborating with campus partners.

The position drives brand-aligned communications, digital strategy, and measurable outcomes, reporting to the Manager of Communications and Marketing. Ongoing, internal posting for inform/assess.

Qualifications

• Undergraduate degree in a relevant discipline.
• Minimum five years of related experience, or the equivalent combination of education and experience.
• Commitment to equity, diversity and inclusion.

Responsibilities

• Develops strategic marketing and communications plans aligned with SHCS priorities and university goals.
• Leads integrated campaigns and projects with timelines and budgets.
• Develops creative content for digital and print channels and guides student staff.
• Manages SHCS digital channels, email campaigns and website content.
• Monitors performance with analytics and adjusts strategies accordingly.
• Maintains brand alignment across portfolio communications and materials.
• Supervises student staff and coordinates external service providers.

Skills

Marketing strategy

Campaign management

Digital marketing

Content development

Analytics

Brand alignment

Stakeholder engagement

Leadership supervision

Education

Undergraduate degree

Tools

Adobe Creative Suite

Canva

Content Management System (CMS)

Job description

UBC Okanagan seeks a Marketing and Communications Specialist to advance SHCS campaigns, student housing and campus services. This role shapes messages, plans and content across digital and traditional channels while supervising student staff and collaborating with campus partners.

The position drives brand-aligned communications, digital strategy, and measurable outcomes, reporting to the Manager of Communications and Marketing. Ongoing, internal posting for inform/assess.