Strategic Marketing & Communications Lead

University of British Columbia; East Central Okanagan Electoral Area; On-site; CAD 80,000 - 115,000; Full time

Job summary

The University of British Columbia (UBC) Okanagan Campus is seeking a Marketing and Communications Specialist for SHCS. This role develops and executes marketing strategies, campaigns and content to enhance student housing and campus life across multiple portfolios, including Food Services and Parking.

You will lead digital and traditional channels, mentor student staff, and ensure brand-aligned communications.

Qualifications

• Undergraduate degree in a relevant discipline.
• Minimum five years of related experience, or the equivalent combination of education and experience.
• Experience developing and implementing strategic marketing and communications plans.
• Experience supervising, training or providing guidance to student staff or other team members.

Responsibilities

• Develops strategic marketing and communications plans that support portfolio goals and broader priorities, including messaging, audiences, tactics, timelines, budgets and measures.
• Leads planning, development, implementation and evaluation of integrated campaigns and projects, coordinating contributors and tracking progress.
• Produces marketing materials for digital and physical channels, ensuring accessibility and brand consistency, and provides creative direction to staff and contributors.
• Develops digital strategies and manages SHCS social media, website content and email campaigns, with analytics to improve performance.

Skills

Diversity & inclusion values

Stakeholder collaboration

Education

Undergraduate degree in a relevant discipline

Tools

Adobe Creative Suite

Canva

Job description

The University of British Columbia (UBC) Okanagan Campus is seeking a Marketing and Communications Specialist for SHCS. This role develops and executes marketing strategies, campaigns and content to enhance student housing and campus life across multiple portfolios, including Food Services and Parking.

You will lead digital and traditional channels, mentor student staff, and ensure brand-aligned communications.