Senior Communications & Marketing Lead – Kelowna, Hybrid

CBC/Radio-Canada; Kelowna; On-site; CAD 85,000 - 110,000; Full time

Job summary

CBC/Radio-Canada BC is seeking a Senior Communications Specialist to drive marketing and communications across local digital, radio, TV and streaming content from Kelowna. Based on-site with a flex option after 6 months, you will lead engagement with diverse communities and strengthen CBC's relatability.

The role requires 6+ years in communications or marketing, a post-secondary degree, and strong digital skills.

Qualifications

• 6+ years in communications, public relations, or marketing, with a related post-secondary degree or equivalent experience.
• Strong digital/media knowledge: social media marketing, content management, paid advertising, and data analytics.
• Proven track record in event planning for virtual and in-person events.
• Proficiency in Google Workspace and Adobe design software for print and digital materials.
• Excellent writing, editing, and proofreading with strong interpersonal and project management skills.

Responsibilities

• Lead local and regional communications strategies to enhance CBC's presence in Kelowna and beyond.
• Develop and execute integrated marketing plans across digital, radio, TV and streaming platforms.
• Create and optimize social media campaigns, analyze metrics, and deliver actionable insights.
• Manage campaigns and events from concept through execution and post-campaign analysis.
• Provide creative copy and content support tailored to diverse platforms and audiences.
• Collaborate with cross-functional teams to align campaigns with organizational priorities.

Skills

Community Engagement

Integrated Marketing

Digital Strategy

Content Writing

Event Planning

Cultural Connection

Education

Post-secondary degree

Tools

Google Workspace

Adobe Creative Suite

Job description

CBC/Radio-Canada BC is seeking a Senior Communications Specialist to drive marketing and communications across local digital, radio, TV and streaming content from Kelowna. Based on-site with a flex option after 6 months, you will lead engagement with diverse communities and strengthen CBC's relatability.

The role requires 6+ years in communications or marketing, a post-secondary degree, and strong digital skills.