Strategic Growth Lead: PPC, SEO & CRO (Remote)

Blacksmith Agency LLC; Ottawa; Hybrid; CAD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Organic Growth Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy and oversee internal and external specialists.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to articulate strategic recommendations for clients and execs.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Track KPIs, attribution and analytics accuracy; QA directions.
• Present monthly/quarterly performance summaries to clients.

Skills

Multi-channel strategy

PPC & SEO leadership

Client-facing communication

Analytics and reporting

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Organic Growth Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy and oversee internal and external specialists.