Senior Digital Growth Strategist - Remote

Blacksmith Agency; Toronto; Hybrid; CAD 85,000 - 125,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Digital Strategist, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing internal and external specialists, and building performance roadmaps to ensure campaigns deliver measurable outcomes.

Qualifications

• 4–7 years in PPC/SEO or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Proficiency with Google Ads, GA4, GSC, and keyword tools.
• Ability to craft strategic client recommendations.
• Experience leading execution teams and ensuring deliverable quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page optimization, link building, and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, coordinate priorities with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO strategy

Multi-channel leadership

Paid and organic campaigns

Google Ads

GA4

Google Search Console

Analytical diagnosis

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Digital Strategist, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing internal and external specialists, and building performance roadmaps to ensure campaigns deliver measurable outcomes.