Growth Marketing Strategist - PPC, SEO & CRO (Remote)

Blacksmith Agency; Vancouver; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Global client exposure

Job summary

Blacksmith Agency in Canada is scaling its marketing division and seeking a Digital Marketing Strategist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client campaigns deliver measurable outcomes.

This senior role blends analytical depth with clear communication and execution oversight.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Ability to present strategic recommendations to clients and account executives.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Google Ads

GA4

Keyword research

Conversion optimization

Client leadership

Analytics

Cross-channel strategy

Tools

Google Search Console

Keyword research tools

Job description

Blacksmith Agency in Canada is scaling its marketing division and seeking a Digital Marketing Strategist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client campaigns deliver measurable outcomes.

This senior role blends analytical depth with clear communication and execution oversight.