Remote Growth & Demand Gen Lead - PPC & SEO

Blacksmith Agency; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Demand Generation Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, GSC and keyword tools.
• Ability to articulate strategic recommendations to clients and AEs.
• Track record of overseeing execution teams and quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls with account executives to validate scope and recommendations.
• Build 90‑day, 6‑month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, bidding strategies, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI‑driven content.
• Own KPI tracking, attribution and analytics accuracy.
• Provide weekly direction and coordinate with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO multi‑channel strategy

Sales call participation

Strategic roadmap development

Analytical problem solving

Team leadership & oversight

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Demand Generation Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client