Strategic Audio & Video Media Buyer

Dentsu Canada, Inc.; Toronto; On-site; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Medical, dental benefits

RRSP

Paid time off

Job summary

Dentsu Canada, Inc. in Toronto seeks a Buyer, Audio & Video to execute, manage and optimize media campaigns across TV, radio, streaming, and online video. You will translate media strategies into effective buys, ensure campaigns activate accurately, and drive delivery against client objectives.

You will collaborate with Media Planning, Operations, Analytics and Vendors to negotiate, monitor, and reconcile investments, providing clear commentary on results and opportunities for improvement.

Qualifications

• Post-secondary degree or diploma in a related field.
• 2-4 years of media buying/planning or related experience.
• Experience across broadcast, streaming, and digital video campaigns.
• Strong knowledge of TV, radio, online video, and media marketplace dynamics.
• Advanced Excel, PowerPoint, and Outlook skills.
• Strong analytical, negotiation, and presentation abilities.

Responsibilities

• Executes and manages audio and video media buys across TV, Radio, CTV, streaming, and OLV.
• Develops media recommendations and buying approaches aligned with client budgets.
• Leads negotiations with media vendors for pricing, inventory, and value.
• Monitors pacing, delivery, audience performance and inventory utilization.
• Coordinates activation, trafficking, and ongoing campaign maintenance.
• Delivers post-buy analyses and actionable insights for optimization.

Skills

Media buying

Negotiation

Analytics

Cross-functional work

Communication

Budget management

Education

Post-secondary in Media/Advertising/Marketing/Business

Tools

Lens

InfoSys

DDS

AdTraq

Numeris

Excel

PowerPoint

Outlook

Job description

Dentsu Canada, Inc. in Toronto seeks a Buyer, Audio & Video to execute, manage and optimize media campaigns across TV, radio, streaming, and online video. You will translate media strategies into effective buys, ensure campaigns activate accurately, and drive delivery against client objectives.

You will collaborate with Media Planning, Operations, Analytics and Vendors to negotiate, monitor, and reconcile investments, providing clear commentary on results and opportunities for improvement.