Strategic Data-Driven Media Buyer

OMD Canada; Toronto; On-site; CAD 50,000 - 55,000; Full time

Job summary

OMD Canada seeks a Media Buyer to negotiate and execute client media buys within the buying group, supporting the Supervisor/Manager and Planner. You will work as part of an integrated media investment team to ensure campaigns are grounded in insights and deliver flawless media executions.

Responsibilities include negotiating with sales reps, purchasing media, developing schedules, preparing pre-buy and post-buy reports, and monitoring budgets with the BCR.

Qualifications

• Professional or Educational background in Marketing or Advertising.
• Associate level of experience within the media industry with proven buying experience.
• Client service oriented.
• Strong analytical and financial acumen.
• Excellent communication skills both written and verbal.
• Proactive problem solving and teamwork.

Responsibilities

• Negotiate media campaigns directly with sales representatives.
• Purchase all assigned media to campaign parameters.
• Request submissions for upcoming campaigns from media partners.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Partner with planning team on market concerns, timing and brand attribution.
• Prepare and present pre-buy and post-buy reports.
• Upload media buys and track changes with high accuracy.
• Resolve billing discrepancies and manage the budget control report (BCR).
• Execute revisions to the media buy and negotiate compensation as needed.
• Communicate clearly with planning teams and briefs.
• Assist Senior Buyer with cost value analysis of sponsorships/integrations.
• Explore promotional opportunities where applicable.
• Advise team on variations to media plan execution.
• Assist training of junior staff on tools and processes.
• Prepare media POVs and market analyses.

Skills

Negotiation

Budget management

Analytical skills

Communication

Time management

Team collaboration

Media industry knowledge

MS Office proficiency

Education

Marketing/Advertising education

Tools

MS Office

Job description

OMD Canada seeks a Media Buyer to negotiate and execute client media buys within the buying group, supporting the Supervisor/Manager and Planner. You will work as part of an integrated media investment team to ensure campaigns are grounded in insights and deliver flawless media executions.

Responsibilities include negotiating with sales reps, purchasing media, developing schedules, preparing pre-buy and post-buy reports, and monitoring budgets with the BCR.