Strategic Analytics Lead — Attribution, Forecasting & Insights

HISH IT SERVICES; Toronto; On-site; CAD 160,000 - 190,000; Full time

Job summary

Adastra seeks a Senior Analytics & Insights Consultant to join its AI practice as an embedded analytics partner for client businesses. You will translate deep quantitative analysis into actionable strategy using segmentation, uplift, and propensity modeling, forecasting, and profitability analytics.

You will build trusted relationships, tell a clear data story, and work across Azure, Databricks and Python, alongside Oracle and SAS environments to measure campaigns and business impact.

Qualifications

• Undergraduate degree in statistics, economics, mathematics, or a related quantitative field; master's or equivalent applied experience preferred.

Responsibilities

• Serve as an embedded, end-to-end analytics partner, owning strategy, analysis, and measurement while working closely with execution teams rather than executing directly.
• Build and maintain analytical models including segmentation, uplift and propensity models, forecasting, and profitability analytics to surface and prioritize opportunities.
• Define KPIs and funnel metrics, and maintain a singular, ongoing view of performance from measurement pipeline through tactical outcome.
• Partner with execution teams to jointly design experiments, then own the attribution models and monitoring that measure their results.
• Mine the client base to understand behaviors, portfolio, and market context, and advise on audience strategy and how to move clients toward specific actions.
• Present findings to executive stakeholders, telling a clear story with data and becoming a consultant the business depends on for strategic decisions.
• Operate independently across a modernizing stack (Azure, Databricks, Python, Oracle, SAS) and within client MarTech ecosystems such as Salesforce and Adobe Analytics.

Skills

Stakeholder management

Data storytelling

Analytical modeling

Experiment design

Python for analytics

Education

Bachelor's degree in statistics, economics, mathematics or related field

Tools

Azure

Databricks

Python

Oracle

SAS

Salesforce

Adobe Analytics

Job description

Adastra seeks a Senior Analytics & Insights Consultant to join its AI practice as an embedded analytics partner for client businesses. You will translate deep quantitative analysis into actionable strategy using segmentation, uplift, and propensity modeling, forecasting, and profitability analytics.

You will build trusted relationships, tell a clear data story, and work across Azure, Databricks and Python, alongside Oracle and SAS environments to measure campaigns and business impact.