Sr. Manager, Web Strategy

United States Digital Space LLC; Vancouver; Hybrid; CAD 175,000 - 225,000; Full time

Benefits offered by this job

Mental health, wellness & fitness

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options

Job summary

United States Digital Space LLC is seeking a strategic leader to own the company.com website, shaping how customers discover, understand, and engage with our growing product portfolio. This hybrid Vancouver-based role partners with PMM, product, engineering, and design to create a measurable, customer-centric digital experience.

The role requires steering end-to-end website strategy, aligning teams around a shared vision, and building a robust analytics practice to drive acquisition, trial, and

Qualifications

• Experience owning digital strategy for a complex, multi-product website with diverse visitor goals.
• Ability to build and shepherd cross-functional teams (PMM, product, engineering, design) to a shared digital vision.
• Proven capability to define measurement frameworks and analytics practices for website success.

Responsibilities

• Lead end-to-end website strategy for the company.com and define a customer-journey-led vision for key segments.
• Influence product discovery, trial starts, and revenue growth across audiences.
• Develop a tactical website roadmap using qualitative and quantitative insights to identify high-leverage opportunities.
• Build deep cross-functional alignment across PMM, product, engineering, and design to turn the web into a strategic asset.
• Evolve the web team from a support model to proactive, insight-driven strategy that engages customers online.
• Translate multi-product portfolio into coherent experiences for distinct audiences including new visitors, active trial users, and existing customers.
• Establish a measurement framework and analytics practice so progress is visible and actionable.

Skills

Website strategy

Digital experience

Cross-functional leadership

Customer journey thinking

Analytics & A/B testing

Stakeholder collaboration

Tools

Web analytics

Analytics tools

Job description

We’re looking for a strategic, customer-journey-obsessed leader to take ownership of the company's website as a driver of product understanding, customer acquisition, and trial conversion. The Web Marketing team partners across the organization to bring the company's vision to life on the company.com—and we're building the strategic muscle to match our executional strength. In this role, you'll define and champion the digital experience for new and existing customers, shaping how they discover, understand, and engage with the company's growing product portfolio. You'll work closely with partners in product marketing, organic discovery, paid media, data science, product, engineering, and design to create a site that measurably moves the needle.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Bring end-to-end website strategy for the company.com to life, establishing a customer-journey-led vision for key segments
• Influence how the site supports product discovery, trial starts, and revenue growth across new and existing audiences
• Develop the website tactical roadmap by synthesizing qualitative research, user insights, and quantitative data to identify the highest-leverage opportunities for the business.
• Build deep cross-functional alignment, influencing how teams in PMM, product, engineering, and design contribute to and evolve the digital experience—turning the web into a shared strategic asset.
• Elevate how the web team operates, shifting from a support model toward proactive, insight-driven strategy that shapes how the company shows up for customers online.
• Partner with PMM and product to translate the company's multi-product portfolio into a coherent, compelling experience for distinct audiences, including new visitors, active trial users, and existing customers.
• Establish a clear measurement framework for the website, defining success metrics and building the analytics practice that makes progress visible and actionable across the organization.

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Proven experience owning digital strategy for a complex, multi-product or multi-audience website—in SaaS, e-commerce, or another category with similarly layered site architecture and diverse visitor goals.
• Lead with customer journey thinking: naturally frame decisions around how different audiences find, evaluate, and engage with a product or brand online, and use that lens to set direction for a team.
• Skilled at drawing insight from qualitative and quantitative sources—user research, analytics, A/B tests, and stakeholder input—and translating them into clear strategic priorities.
• Build credibility and influence across functions, navigating a matrixed environment effectively where outcomes require collaboration with engineering, design, PMM, and data teams.
• Deep understanding of website infrastructure and performance to partner meaningfully with technical teams.
• Energized by building: driven to help a capable team develop true strategic ownership and move beyond order-taking into proactive, high-impact work.
• Structured prioritization mindset with the ability to distinguish high-leverage opportunities from noise and build an aligned roadmap.

At the company, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $175,000 - $225,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

#LI-Hybrid

About us

the company is a leading platform for human + AI collaboration. Millions of teams around the world rely on the company to achieve their most important goals, faster. the company has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that the company upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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