Sr Marketing Manager - Helix

Connection; Halifax Regional Municipality; On-site; USD 106,000 - 134,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Marketing Manager to revolutionize their Artificial Intelligence marketing strategy. In this pivotal role, you will lead innovative marketing initiatives that drive growth and establish the company as a premier AI consultancy. Collaborating closely with cross-functional teams, you'll craft and execute comprehensive marketing plans that resonate in the evolving AI landscape. This is an incredible opportunity to leverage your creativity and strategic thinking while working in a supportive environment that values employee wellbeing and offers a generous benefits package. Join us in making history and shaping the future of technology!

Benefits

401k Plans

Medical Insurance

Free Therapy Visits

Mental Health Coaching

Meditation Resources

Generous Paid Time Off

Qualifications

• 12-15 years of progressive marketing experience, especially in B2B technology.
• Strong understanding of AI technologies and their applications in business.

Responsibilities

• Develops and implements go-to-market strategies for Helix AI solutions.
• Leads marketing campaigns and manages integrated marketing activities.

Skills

B2B Marketing

Strategic Thinking

Analytical Skills

Problem-Solving

Relationship Building

Creativity

Education

Bachelor's Degree in Marketing

Tools

Business Intelligence Tools

Job description

Overview

What We Do

We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That’s what we do. We’re the IT Department’s IT Department.

Who We Are

Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It’s what makes us unique—what drives us to innovate and create technology solutions that stand apart from the crowd. We’d love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.

Why You Should Join Us

You’ll find supportive teammates and a rewarding career—plus great benefits. We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources for you and your family. Our compensation, 401k plans, medical insurance, and other benefits are progressive and competitive. We value the importance of our employees’ emotional wellbeing. To support employees, we provide free therapy visits, mental health coaching and tools, and meditation resources. You’ll also enjoy a generous paid time off package that includes not only vacation and sick time, but also Wellness and Volunteer Time Off days.

We're seeking a dynamic Senior Marketing Manager to join our team and lead the charge in revolutionizing our Artificial Intelligence marketing strategy! As a marketing leader, you won't be sitting idle behind the scenes - you'll be one of the driving forces behind our success. Working closely with our Director of Segment Marketing, you'll have the freedom to unleash your creativity and expertise to develop and execute groundbreaking plans that will propel your focus area to new heights. We trust in your experience and judgment to set ambitious goals and accomplish them with purpose. You'll be at the forefront of crafting innovative market strategies during such a pivotal inflection point of Artificial Intelligence, nurturing crucial partner relationships, and spearheading captivating marketing campaigns that are fresh and future facing. Collaboration is key, and you'll be right in the thick of it, working hand-in-hand with leadership, Industry Solutions, Marketing, and Product Management teams. Together, we'll exceed revenue targets and establish Connection Helix as a leader in AI and the tech industry.

If you're ready to seize this incredible opportunity and be part of something extraordinary, then we want to hear from you. Join us on this ground-breaking journey and let's make history together!

Position Overview

The Senior Marketing Manager for the CNXN Helix Center For Applied AI And Robotics plays a pivotal role in shaping and executing comprehensive marketing strategies for our Helix group. The Sr. Marketing Manager will be at the forefront of driving Helix's market presence, establishing us as a premier AI consultancy for C-suite executives and Fortune 500 and beyond companies. This role offers a unique opportunity to lead strategic initiatives, collaborate cross-functionally, and contribute to our growth trajectory in the exciting AI landscape.

Responsibilities

• Formulates and implements comprehensive go-to-market strategies for Helix AI solutions, aligning closely with organizational objectives and prevailing market dynamics.
  • Develops solutions and offerings of sophisticated AI solutions that will accelerate growth.
  • Maintains an expert knowledge of trends in the segment market and translates these into technology sales opportunities for the segment.
  • Establishes and curates reference tools and knowledge repositories for the benefit of the Helix team.
  • Empowers Helix Pro Sales personnel to effectively deliver solutions that drive market penetration and foster growth in market share.
• Works collaboratively with Product Management to engage partners.
  • Identifies and pursues targeted partners for the segment, cultivates strategic alliances with key industry influencers, technology partners and relevant stakeholders.
  • Jointly develops and drives segment specific programs and initiatives by collaborating with partners and the Helix Council to conceptualize and execute Helix AI programs and initiatives aimed at mutual benefit.
  • Monitors partnership activities in order to maximize return on investment for all stakeholders including partners, Helix and Connection.
  • Measures and evaluates performance metrics and enablement initiatives to effectively drive expansion and growth within the AI domain.
• Leads development of marketing plans and management of marketing campaigns and integrated marketing activities for Helix and Connection AI practices.
  • Develops plans that translate goals and priorities into marketing campaigns with tightly coordinated tactical plans that encompass market awareness and engagement, sales readiness and effectiveness, and demand generation.
  • Owns marketing campaigns from ideation to completion ensuring alignment with business goals and market needs.
  • Develops and deploys highly effective themes, positioning and messaging; ensure consistency with company branding for all facing market-facing materials.
  • Conducts market research and competitive analysis to inform marketing strategy and product development efforts.
  • Oversees planning, budget, execution, and campaign tracking and reporting.
  • Coordinates activities with Connection Marketing staff.

Min

USD $106,431.00/Yr.

Max

USD $133,293.00/Yr.

Qualifications

• Bachelor's Degree in Marketing or equivalent experience and 12-15 years progressive marketing experience.
• Proven track record in marketing roles, with a focus on B2B technology marketing and experience in AI or related fields.
• Experience working with technology manufacturers in a channel marketing model.
• Experience with business planning and marketing plan development.
• Experience leveraging business intelligence tools to define business opportunities to drive marketing planning and opportunities.
• Strategic thinker in future-oriented terms who anticipates and considers external and internal elements with ability to develop long-term plans to leverage resources.
• Exceptional strategic thinking, analytical, and problem-solving skills, with the ability to translate business objectives into actionable marketing plans. Advanced presentation skills with ability to deliver business proposals to both internal and external stakeholders.
• Demonstrated ability to build and maintain strong working relationships with a track record of successfully influencing stakeholders and working cross-functionally and across all levels of an organization.
• Metrics-driven with an eye for creativity.
• Self-motivated with the ability to work well independently and in a team environment.
• Strong understanding of AI technologies and their applications in business, combined with a solid technical acumen.