Sr. Marketing Manager

Sterling Kohler; Vaughan; Hybrid; CAD 110,000 - 140,000; Full time

Job summary

Sterling Kohler is seeking a Senior Marketing Manager to lead market and content marketing strategies for Canada. You will collaborate with sales, marketing, and channel teams to drive brand saliency and profitability, delivering data-driven insights for campaigns in English and French.

You will oversee market analysis, planning, new product commercialization, and performance reporting, while building capability and managing multi-channel marketing assets in a dynamic remote setting.

Qualifications

• Requires a Bachelor's degree in marketing or related field and 7+ years of relevant experience.
• Deep knowledge of product management, category management, and go-to-market strategies.
• Experience with Salesforce Marketing Cloud, analytics, and content development for sales enablement.
• Strong communication, project management, and analytical skills; bilingual English/French capability mentioned.

Responsibilities

• Market Analysis and Strategic Development: monitor trends and opportunities in the Canadian market.
• Marketing Planning: develop campaigns and content for launches to meet sales goals in English and French.
• New Product Commercialization and Go-to-Market Strategy: manage Canada launches and budget planning with channel teams.
• Insights and Reporting: prepare analytics on product launches, campaigns, and website performance.
• Brand Strategy and Effectiveness: support Kohler, Sterling, and Hytec brands with brand plans and studies.
• Channel Marketing Asset Development: create product content, sales materials, and digital assets across channels.
• Communications: support PR, trade shows, events, and launch communications in English and French.
• Personal Capability Building: pursue development through training, coaching, and external accreditation.

Skills

Marketing strategy

Product management

Go-to-market planning

Campaign development

Salesforce Marketing Cloud

Website analytics

Social media analytics

Content development

PowerPoint

Data analysis

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

Sr. Marketing Manager

Work Mode:Remote

Location: Remote - Canada

Opportunity

Lead, develop, and execute product and content marketing strategies and initiatives in collaboration with the Canadian sales and marketing organization to increase brand saliency in Canada and improve the trading position and profitability of the organization while providing data insights and analysis on the effectiveness of those strategies. Support the overall growth of the Kohler, Sterling, and Hytec brands within Canada.

Specific Responsibilities

Market Analysis and Strategic Development

• Monitor and evaluate market trends, channel activities, and adjacent/competitor brands in order to identify areas in the Canadian market where business can be developed. Conduct market research to help identify business opportunities in key markets and channels.

Marketing Planning

• Lead the development of marketing proposals for new product launches and content marketing campaigns to ensure all opportunities are leveraged on a short-term basis and internal and external relationships are built on a long-term basis. Develop tactical product and content marketing campaigns, email campaigns, and category-focused promotions to assist in the achievement of operational marketing and sales goals for Kohler and Hytec in both English and French.

New Product Commercialization and Go-to-Market Strategy

• Project manage all new product commercialization projects on behalf of Canada, consolidate project tracking, identify asset needs in both English and French, and collaborate with channel teams on new product launch activities and budget planning. Identify critical new launches for the Canadian business through commercialization process and partner with channel marketing team (wholesale and retail) to develop effective launch strategies to achieve sales objectives for Kohler, Sterling, and Hytec brands.
• Make recommendations to optimize new product launches, distribution, shelving, price, and promotional mix by analyzing marketing and customer data. Analyze and assess category performance to develop enhanced category marketing and sales plans and promotions.

Insights and Reporting

• Prepare data analytics and sales performance reports related to product launches and content marketing campaigns, website performance (Kohler and Hytec), email marketing performance via Salesforce Marketing Cloud, tradeshows, and promotions. Interpret data, identify gaps and opportunities, and provide potential solutions, recommending corrective action where necessary to maximize budget and ROI.

Brand Strategy and Effectiveness

• Assist in the management of the Kohler, Sterling, and Hytec brands by implementing brand plans and guidelines and measuring effectiveness through brand power studies and NPS surveys.

Channel Marketing Asset Development

• Develop specific product and promotional digital content, social media content management, selling materials, training presentations, literature creation, POP materials, and general communications for Kohler, Sterling, and Hytec Brands across channels in both English and French.

Communications

• Support public relations efforts, trade shows, industry events, and product launch communications for Kohler, Sterling, and Hytec brands in both English and French.

Personal Capability Building

• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Skills/Requirements

• Requiresa Bachelors degree in marketing or related field. 7+ yearsprior relevantprofessional experience.
• Strongunderstanding of product management, category management, commercialization andgo-to-market strategies as well as integrated marketing, campaign development, SalesforceMarketing Cloud, website and social media analytics, and content developmentfor sales training, customer presentations, and product launches. Must possessa keen analytical mind, possess strong project management skills, planning,detail orientation and be a demonstrably creative thinker. Must possesssubstantial skills in oral and written communication, data analysis, and PowerPoint presentations.High energy, hard-working, flexible, collaborative,and a willingness to be successful with new challenges.

LanguageRequirement

This is a bilingual English/French role.

Why Choose Kohler?

• competitive total rewards package to support your health and wellbeing
• access to career growth and development opportunities
• a diverse and inclusive workplace
• a strong culture of innovation

With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [e-mail]. Kohler Co. is an equal opportunity/affirmative action employer.