Senior Marketing Specialist

Siemens AG; Oakville; On-site; CAD 80,000 - 95,000; Full time

Benefits offered by this job

Flexible work environment (flex hours,

Job summary

Siemens Canada seeks a strategic Senior Marketing Specialist to lead innovative marketing strategies that spur business growth and sales excellence in electrical products. This hands-on role requires thoughtful leadership and cross-functional coordination across marketing and product teams.

You will plan campaigns, manage budgets, and develop compelling collateral while collaborating with distributors and partners to ensure consistent messaging. A hybrid work setup supports flexibility.

Qualifications

• Post-secondary degree in Communications, Marketing, Business required.
• 5–8 years of proven success in marketing and communications, with strong B2B experience.
• Strong analytical and problem-solving abilities with meticulous attention to detail.

Responsibilities

• Collaborate with stakeholders to develop annual marketing strategies and manage related budgets.
• Plan and implement marketing strategies including digital campaigns, email marketing, and events.
• Create marketing collateral and coordinate with vendors for videos, social assets, brochures, and case studies.
• Coordinate marketing efforts across the business unit for alignment with other teams.
• Partner with product management on launch and phase-out strategies.
• Drive external distributor relationships for point-of-sale marketing activities.
• Enhance digital presence through web and digital marketing initiatives.
• Oversee product samples, sales demos, and trade show assets.
• Travel up to 20% of the time.

Skills

Strategic thinking

Cross-functional collaboration

Analytical skills

Written and verbal communication

Time management

B2B marketing

Marketing strategy

Project management

Team player

Education

Post-secondary degree in Communications, Marketing, Business

Tools

Microsoft Office

Adobe Acrobat

AI productivity tools

Social media platforms

Job description

We are looking for dedicated and talented people who tackle ever-changing challenges, customer needs, and questions from colleagues with clever concepts and creativity. We embrace change and work with curious minds re-inventing the future of work. Join us and let us focus together on what’s truly important: making lives better with new ideas and the latest technology around the world.

Why you’ll love working for Siemens!

• Freedom and a healthy work- life balance– Embrace our flexible work environment with flex hours, telecommuting and digital workspaces.
• Solve the world’s most significant problems – Be part of exciting and innovative projects.
• Engaging, challenging, and fast evolving, cutting edge technological environment.
• Opportunities to advance your career and mentorship programs on a local and global scale.
• Profit sharing available.
• Rewarding vacation entitlement with the opportunity to buy and sell your vacation depending on your lifestyle.
• Contribute to our social responsibility initiatives focused on access to education, access to technology and sustaining communities and make a positive impact on the community.
• Participate in our celebrations, social events and offsite business events.
• Opportunities to contribute your innovative ideas and get paid for them!
• Employee perks and discounts.
• Diversity and inclusivity focused.

Siemens is proud to be an eight-time award winner of Canada’s Top 100 Employers, Canada’s Greenest Employers 2026 and Canada’s Top Employers for Young People 2026.

What will you do?

Are you a strategic marketing professional with exceptional creative thinking and collaborative leadership skills? We're seeking a visionary Senior Marketing Specialist to spearhead innovative marketing strategies that drive business growth and sales excellence in our electrical products sector. This senior role requires a dynamic individual contributor who can think holistically about organizational strategy while being hands-on to ensure seamless execution and team coordination.

• Collaborate with key stakeholders to develop comprehensive annual marketing strategies and manage related budgets to drive business objectives for the electrical products business
• Plan, develop, and implement creative marketing strategies and plans, including digital campaigns, email marketing, advertising, lead generation, and event management.
• Responsible for the creation of marketing collateral and coordinate with external vendors to manage marketing videos, social media assets and campaigns, brochures, case studies, and other vital sales tools.
• Coordinate the marketing efforts across the business unit, ensuring alignment with other marketing communications colleagues.
• Foster collaboration with other business units, corporate functions, and external partners on marketing communications activities to ensure message consistency and strategic alignment.
• Partner with product management on developing comprehensive product launch and phase-out strategies
• Manage marketing relationships with external distributors for point-of-sale marketing activities
• Drive communication efforts with internal and external audiences to enhance engagement and brand presence
• Enhance digital presence through strategic web and digital marketing initiatives
• Oversee management of product sample and sales demos, and trade show assets
• Travel up to 20% of time as required

What will you need to succeed?

• Post-secondary degree in Communications, Marketing, Business, or related field with significant relevant experience
• 5-8 years of proven success in marketing and communications, with strong B2B marketing experience focused on distribution channels.
• Strategic thinking capabilities with ability to analyze broader organizational context and drive cross-collaborative success in a matrixed environment
• Proficiency in Microsoft Office applications, Adobe Acrobat tools, AI productivity tools, and social media platforms
• Exceptional project and time management skills with ability to multi-task and prioritize in fast-paced environments
• Strong analytical and problem-solving abilities with meticulous attention to detail
• Outstanding written and verbal communication skills
• Collaborative team player who is flexible, resourceful, and maintains high ethical standards

Preferred Qualifications

• Bilingual proficiency in English and French
• Advanced digital marketing certifications
• Experience in electrical products or technical B2B industries
• Design and video editing experience
  

Salary iscommensuratewith experience, and ranges between $ 80,000 CAD - $ 95,000 CAD, excluding bonus and benefits. In addition to base salary, this role includes eligibility for an annual discretionary bonus of 10% base salary, based on Company performance metrics.

About us.

We share our ideas and champion the people behind them.

Siemens Canada is a leading technology company focused on industry, infrastructure, mobility and healthcare. The company’s purpose is to create technology with purpose, transforming the everyday, for everyone, since 1912 in Canada. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more liveable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2025, which ended September 30, 2025, Siemens Canada generated revenues of approx. $2.3 billion CAD. The company has approximately 4,600 employees from coast-to-coast and 38 office and production facilities across Canada.

To learn more about Siemens Canada, visit our website at www.siemens.ca

While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted.

Siemens is committed to creating a diverseenvironment and is proud to be an equal opportunity employer. Upon request,Siemens Canada will provide reasonable accommodation for disabilities tosupport participation of candidates in all aspects of the recruitment process.All qualified applicants will receive consideration for employment.
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