Global Product Marketing Manager

Insight Global; Vancouver; On-site; CAD 90,000 - 140,000; Full time

Job summary

Insight Global is seeking a strategic Product Marketing Manager to drive product positioning, content strategy and PR efforts globally. You will translate complex ideas into clear messaging for both B2B and B2C audiences and lead GTM initiatives for new product launches.

The role requires strong storytelling, data-driven marketing, and collaboration across marketing, product, and sales teams, with a focus on delivering measurable results.

Qualifications

• 5+ years of experience in product marketing (B2B or B2C).
• Strong writing and storytelling skills with the ability to simplify complex topics.
• Experience developing and executing go-to-market and content strategies.
• Knowledge of PR best practices and experience working with media.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent writing, editing, and communication skills.
• Ability to work cross-functionally with marketing, product, and sales teams.
• Familiarity with SEO/analytics tools and marketing automation platforms.
• Experience in SAAS business or FinTech.
• Knowledge of multiple languages or experience marketing in different regions.
• Background in journalism, communications, or public relations.
• Experience of using AI enabled sentiment tools

Responsibilities

• Conduct market research to support positioning and messaging for products.
• Collaborate with customer experience to gain insights; create AI dashboards and actionable insights.
• Craft messaging, positioning, and value propositions that differentiate products.
• Lead go-to-market strategies for new launches with collateral (pitch decks, one-pagers, FAQs).
• Work with product teams to communicate value across channels.
• Support demand generation with content that drives lead conversion and track KPIs.
• Collaborate across marketing, product, sales, and customer experience teams.
• Support PR and media activities, including press releases and pitches.
• Ensure consistent product messaging across all channels.

Skills

Market research

Content strategy

Go-to-Market

Public relations

Storytelling

Cross-functional

SEO

Marketing automation

SAAS marketing

FinTech

Multilingual

Journalism background

AI sentiment tools

Job description

Job Description

We are looking for a strategic and creative Product Marketing Manager to drive product positioning, content strategy and public relations efforts. This role is responsible for crafting compelling narratives that engage target audiences, enhance brand awareness, and drive product adoption globally. The ideal candidate is a creative storyteller, data-driven marketer, with a strong understanding of product marketing and the ability to translate complex ideas into clear, impactful messaging across B2B and B2C.

Market research

• Conduct thorough market research to support the positioning and messaging of our products as well as providing insight to the product teams for future product development
• Working closely with the Customer experience team to gain valuable insights from current customers and prospects. Working with an AI tool to create valuable dashboards and actionable insights

Product Marketing

• Craft clear and compelling messaging, positioning, and value propositions that differentiate our products in the market
• Lead go-to-market strategies for new product launches, including the creation of collateral, such as pitch decks, one-pagers and FAQs, to support the sales team in articulating product value.
• Work closely with product teams to understand features, benefits, and use cases to effectively communicate value propositions to customers via different channels.
• Support demand generation campaigns with content that drives lead conversion. Tracking KPIs with the marketing and commercial teams
• Working collaboratively across the organization, being a key part of the marketing and product teams, as well as regular contact with customer experience, sales and client teams

Public Relations & Media Support

• Support the delivery of press releases, media pitches, and executive bylines to secure media coverage.
• Support in managing crisis communications and ensure consistent product messaging across all channels.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

• 5+ years of experience in product marketing (B2B or B2C).
• Strong writing and storytelling skills with the ability to simplify complex topics.
• Experience developing and executing go-to-market and content strategies.
• Knowledge of PR best practices and experience working with media.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent writing, editing, and communication skills.
• Ability to work cross-functionally with marketing, product, and sales teams.
• Familiarity with SEO/AEO, analytics tools, and marketing automation platforms.
• Strong project management skills and ability to meet deadlines.
• Experience in SAAS business or FinTech
• Knowledge of multiple languages or experience marketing in different regions.
• Background in journalism, communications, or public relations.
• Experience of using AI enabled sentiment tools