Sr. Manager, Marketing Strategy - Digital

Thomson Reuters; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Sr. Manager for Marketing Strategy to lead innovative campaigns in the legal segment. This role involves collaborating with cross-functional teams to develop and implement robust marketing strategies that enhance E-commerce sales. The ideal candidate will have a strong background in digital marketing and demand generation, with the ability to analyze data and drive actionable insights. Join a flexible and inclusive environment that values professional growth and social impact, making a real difference in the legal landscape.

Benefits

Flexible Work Environment

Work-Life Balance Policies

Career Development Programs

Competitive Benefits

Inclusive Culture

Paid Volunteer Days

Qualifications

• 6+ years of experience in digital marketing or demand generation.
• Strong leadership and relationship-building skills.
• Extensive E-commerce and digital marketing experience.

Responsibilities

• Drive integrated marketing strategies to boost E-commerce sales.
• Forecast and analyze campaign impacts on sales and revenue.
• Collaborate with teams to align marketing strategies.

Skills

Digital Marketing

Demand Generation

E-commerce Strategies

Data Analysis

Leadership Skills

Communication Skills

Education

Bachelor's Degree

MBA

Tools

Demand Generation Technologies

Job description

Join to apply for the Sr. Manager, Marketing Strategy - Digital role at Thomson Reuters.

About The Role
Thomson Reuters’ Demand Generation Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning, and performance prioritization for Thomson Reuters demand generation within the Legal segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing-attributed sales, revenue, and growth in this segment.

We are seeking an experienced, digitally savvy, and data-driven leader for a Sr. Manager, Legal Marketing Strategy to drive robust and integrated marketing strategies to boost E-commerce sales for the legal segment. This is a strategic, cross-functional leadership role working closely with the Director of Marketing Strategy, the segment GM, digital marketing teams, enterprise technology teams, and other marketing capabilities. The role requires strong data acumen, innovation, planning abilities, cross-functional leadership skills, and effective communication.

• Help determine the buying journey for the E-commerce channel.
• Partner with digital and product marketing teams to research and define buying personas.
• Assist with creating, planning, and activating innovative marketing strategies for the Legal E-commerce segment, focusing on transforming and optimizing digital channels, demand generation, and product marketing to align strategies and priorities.
• Forecast, measure, analyze, and report the impact of campaigns and demand generation activities on the marketing and sales pipeline, revenue, and demand funnel velocity.
• Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, and competitive intelligence to translate business goals into marketing strategies.
• Collaborate across marketing to bring strategies to life through planning, content integration, and effective demand generation programs.
• Deliver marketing strategies that directly fuel digital sales.
• Monitor the success of planning processes and identify opportunities for optimization and best practices.
• Regularly review digital sales performance data, derive insights, and communicate action items to leadership and stakeholders.

About You

• 6+ years of experience in digital marketing, growth marketing, or demand generation, with a deep understanding of marketing frameworks and channel activation.
• BA/BS required; MBA preferred.
• Strong leadership, collaboration, and relationship-building skills across organizational levels.
• Extensive E-commerce, paid, and organic digital experience, with CX thinking; familiarity with modern demand generation technologies and platforms.
• Experience organizing events, tradeshows, and conferences.
• Knowledge of the Legal markets is a plus.

What’s in it For You?

• Hybrid Work Model: Flexible environment with 2-3 days in the office per week.
• Flexibility & Work-Life Balance: Policies supporting personal responsibilities, including work-from-anywhere up to 8 weeks/year.
• Career Development: Continuous learning, Grow My Way programs, and skills-first growth opportunities.
• Competitive Benefits: Vacation, mental health days, wellness resources, retirement, tuition reimbursement, and more.
• Culture: Inclusive, flexible, and values-driven environment.
• Social Impact: Paid volunteer days, pro-bono projects, ESG initiatives.
• Making a Real-World Impact: Supporting justice, truth, and transparency worldwide.

About Us

Thomson Reuters provides trusted content and technology for legal, tax, accounting, compliance, government, and media professionals. With 26,000 employees globally, we foster a culture of inclusion, transparency, and professional growth. We are committed to diversity and equal opportunity employment.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Financial Services, Legal Services, IT Services and Consulting