Senior Manager, Digital Marketing

RBC; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

RBC is seeking a Senior Manager for Digital Marketing to lead and execute digital marketing strategies across various channels. This role involves campaign execution, optimizing digital acquisition, and collaborating with stakeholders to enhance digital sales. Ideal candidates will have extensive experience in digital marketing and strong analytical skills, contributing to a dynamic and inclusive team environment.

Qualifications

• 7+ years of experience in digital site management and digital marketing.
• Advanced knowledge of digital sales, user experience, and content marketing.
• Strong analytical and problem-solving skills.

Responsibilities

• Lead digital campaign builds and analyze digital funnels for opportunities.
• Maintain strong relationships with partners and track performance.
• Manage projects related to website development and functionality.

Skills

Analytical Thinking

Digital Marketing

Project Management

Relationship Management

Agency Management

SEO

E-Commerce

Vendor Management

Website Analytics

Tools

Google Analytics

SQL

HTML

CSS

JavaScript

QuickSight

Job description

Join to apply for the Senior Manager, Digital Marketing role at RBC.

What is the opportunity?

As a member of the Digital Marketing team, you will help execute digital marketing strategies across public-facing digital channels. This role involves three key functions: digital marketing campaign execution, optimizing digital acquisition through public websites, and online website maintenance and reporting. You will collaborate with Marketing & Product stakeholders to execute campaign visions and play a key role in driving digital sales by architecting and orchestrating digital client journeys. This position requires a balance of technical digital marketing skills and strong relationship-building abilities in a fast-paced, complex, matrixed organization.

Job Summary & Description

Responsibilities include leading digital campaign builds, analyzing digital funnels for opportunities, building A/B testing and optimization roadmaps, maintaining strong relationships with partners, tracking performance, and managing projects related to website development and functionality across devices.

What do you need to succeed?

Must-have:

• 7+ years of experience in digital site management and digital marketing
• Advanced knowledge of digital sales, user experience, content marketing, and strategic thinking
• Strong analytical and problem-solving skills
• Exceptional client, project, and vendor management skills with the ability to influence cross-functional teams
• Strong communication skills (presentation, written, verbal)
• Technical proficiency and adaptability to various digital marketing platforms

Nice-to-have:

• Experience in financial services
• Ecommerce or digital product ownership experience
• Knowledge of web development (HTML/CSS/JavaScript)
• Experience with analytics/reporting platforms like SQL and QuickSight
• Understanding of responsive design, modern UX, and development constraints

What’s in it for you?

We offer opportunities to make a lasting impact, work in a collaborative and high-performing team, and engage in challenging work that fosters growth and community contribution.

Job Skills: Agency Management, Analytical Thinking, CSS, HTML, Digital Marketing, E-Commerce, Google Analytics, JavaScript, Negotiation, Project Management, Relationship Management, SEO, SQL, Vendor Management, Website Analytics

Additional Job Details

Location: RBC Waterpark Place, 88 Queens Quay W, Toronto, Canada

Work hours/week: 37.5

Employment Type: Full-time

Platform: Personal & Commercial Banking

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-05-15

Application Deadline: 2025-05-29

We are committed to diversity and inclusion, fostering a respectful and supportive workplace where all employees can thrive and contribute to our purpose of helping clients and communities prosper.