Senior Manager, Digital Marketing

RBC; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading financial institution is seeking a Digital Marketing Lead to drive digital sales through strategic marketing campaigns and optimize client experiences across digital channels. The role requires strong analytical skills and the ability to collaborate effectively with various stakeholders.

Benefits

Dynamic and collaborative team environment

Opportunities for challenging work

Ability to make a difference in the community

Qualifications

• 7+ years of digital site management and digital marketing.
• Strong analytical and problem-solving skills.
• Exceptional client, project, and vendor management skills.

Responsibilities

• Execute marketing campaigns and optimize digital client experience.
• Analyze digital marketing funnels and optimize client-facing tools.
• Manage multiple agency partners throughout the project lifecycle.

Skills

Analytical Thinking

Digital Marketing

Project Management

Relationship Management

Tools

CSS

HTML

JavaScript

SQL

Google Analytics

Job description

Job Summary

Job Description

What is the opportunity?

As a member of the Digital Marketing team, you will help execute digital marketing strategies across public-facing digital channels. This role is comprised of three key functions: Digital marketing campaign execution, optimizing digital acquisition through public websites and online website maintenance and reporting. As the Digital Marketing lead you will collaborate with Marketing & Product stakeholders to execute the vision for marketing campaigns. As the Channel manager, you will play a key role in driving digital sales by using your analytical and critical thinking ability to architect and orchestrate digital client journeys. This is fast-paced complex work in a highly matrixed organization that requires a fine balance of technical digital marketing and strong relationship building skillsets.

What will you do?

• Execute the marketing campaigns by leading digital builds and providing strategic recommendations as to how to leverage the digital marketing assets and channels that are available.

• Analyze digital marketing funnels and find areas of opportunities, optimize client-facing tools, plug content gaps all with a view of delivering a superior digital client experience.

• Build and execute an always-on A/B testing and optimization roadmap with a view of scaling revenue driving web experimentation.

• Build strong relationships with Product and Marketing partners and Digital IT partners become as a trusted advisor and a digital marketing SME.

• Continuously track channel and campaign performance and work with cross functional partners to optimize and grow digital sales

• Collaborate with Digital Marketing Managers, Marketing Stakeholders, and Product Owners to understand campaign objectives, performance and find opportunities to optimize

• Present performance reports, insights and optimization ideas to business and marketing stakeholders.

• Manage multiple agency partners throughout the lifecycle of a project right from contract negotiation and digital marketing briefs to execution.

• Manage projects related to website development and maintenance, and evolving functionality across desktop, tablet and mobile channels in alignment with core Digital Marketing OKRs.

What do you need to succeed?

Must-have:

• 7+ years of digital site management and digital marketing

• Advanced knowledge of digital marketing sales, digital user experience, digital content marketing, strategic thinking

• Strong Analytical and problem-solving skills

• Exceptional client, project and vendor management skills, ability to influence partners in cross-functional working teams

• Strong presentation, written and verbal communication skills

• Technical proficiency and comfortable in learning various digital marketing platforms

Nice-to-have:

• Experience in the financial services industry

• Ecommerce or digital product ownership experience

• Experience with and working knowledge of web development including HTML/CSS/JavaScript

• SQL and QuickSight knowledge/experience or other digital analytics and reporting platforms

• Exhibit a good understanding of both technical opportunities and constraints presented in responsive design standards, modern digital UX and development

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

Agency Management, Analytical Thinking, CSS HTML, Digital Marketing, E-Commerce, Google Analytics, JavaScript, Negotiation, Project Management, Relationship Management, Search Engine Optimization (SEO), Structured Query Language (SQL), Vendor Management, Website Analytics

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-05-15

Application Deadline:

2025-05-29

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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