Sr. Manager, Content & Community Management, Tim Hortons, Canada (Fixed Term - 12 months)

2125 Tim Horton Advertising & Promotion Fund (Canada) Inc.; Toronto; On-site; CAD 130,000 - 160,000; Full time

Benefits offered by this job

Parental leave

Telemedicine services

Mental wellness support

In-office collaboration

Job summary

Restaurant Brands International Inc. (Tim Hortons) is seeking a social-first storyteller to lead content that builds brand love nationwide. This 12-month contract role supports maternity leave and requires managing social strategy, agencies, and a direct report.

You’ll shape voice across platforms, mentor teammates, and partner with PR, Media and Guest Services. This on-site role offers a comprehensive benefits package and a dynamic, fast-paced environment.

Qualifications

• 6–8 years of hands-on social media experience.
• Strong understanding of current social media landscape, platforms and best practices.
• Intermediate graphic design, video editing skills (Rush, CapCut, Canva).
• Experience using Meta Business Suite.

Responsibilities

• Own social media strategy, development and execution for both always-on and national campaign content.
• Manage multiple agencies responsible for social media strategy and creative, community management, paid media and influencer marketing.
• Support, mentor and manage a direct report.
• Coordinate on communication and project management between stakeholders and senior leadership.
• Oversee development of content across Tim Hortons social platforms (Instagram, TikTok, Threads, Facebook, YouTube).
• Oversee influencer partnerships including roster management and content approvals.

Skills

Social strategy

Agency management

Team mentorship

Content creation

Community management

Education

Bachelor’s degree in Marketing/Communications

Tools

Meta Business Suite

Rush

CapCut

Canva

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $49 billion in annual system-wide sales and over 33,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Tim Hortons is seeking a passionate, social-first storyteller to help shape the voice of one of Canada’s most iconic brands. This contract role is to support a maternity leave and is ideal for someone who understands the cultural moments that bring Canadians and Tims together - from sports and community traditions to the meaningful impact of Tim Hortons Foundation Camps. As part of a dynamic team, you’ll manage content that builds brand love and strengthens our connection with guests across the country. We’re looking for someone who is driven by great ideas, breaking the mould, strong collaboration and the opportunity to represent a brand that’s woven into the fabric of Canada.

This is a 12- month temporary contract role covering a maternity leave with the possibility of an extension to 18-months.

Responsibilities

• Own social media strategy, development and execution for both always-on and national campaign content.
• Manage a multitude of agencies responsible for social media strategy and creative, community management, paid media and influencer marketing.
• Support, mentor and manage a direct report.
• Support on communication and project management between key business stakeholders, external partners and senior leadership team members.
• Oversee the development of content across all Tim Hortons social media platforms (Instagram, TikTok, Threads, Facebook, YouTube).
• Oversee influencer partnerships including roster management, reviewing briefing documents, product coordination and content review and approvals.
• Manage and coordinate media boosting spend and strategy for always-on content.
• Manage and maintain a robust and ever evolving social media calendar, ensuring a diverse mix of social-first creative including engaging content driving business priorities and reactive cultural content.
• Provide support on campaign reporting and crisis reporting including potential hourly, daily, weekly and weekend updates with actionable insights.
• Support on-location content capture (in-office, PR events, commercial shoots) featuring product and/or talent and develop lo-fi content fit for social.
• Develop engaging organic copy tailored for multiple platforms and audiences.
• Oversee and contribute to community management:
  • Be the voice of Tim Hortons on social and live in the comment section.
  • Monitor conversations daily, engage with our community, messages, tags and mentions.
• Stay plugged into trends, platform updates, cultural moments and be ready to jump in at any moment.
• Bring forward fresh, social-first ideas that feel authentic to the brand.
• Oversee and manage budget tracking.
• Build strong relationships and collaborate with internal business partners (PR, Media, Category, Guest Services, Retail, Sponsorship, Operations, etc.).

Requirements

• 6-8 years of hands‑on experience working in social media.
• Strong understanding of current social media landscape, platforms and best practices.
• Intermediate graphic design skills and video editing experience (Rush, CapCut, Canva).
• Experience using Meta Business Suite.
• Highly adaptable and collaborative with the ability to apply a sense of urgency in meeting tight reporting deadlines.
• Thrives in a fast‑paced environment, embraces change, and is energized by adapting quickly.
• Exceptional project management & prioritization skills, able to handle a high volume of requests and manage competing priorities accordingly.
• Excellent communication skills, specifically as it relates to working across various teams & departments.
• Strong attention to detail with relentlessly high standards.
• Bilingual considered an asset but not required.
• Bachelor’s Degree, post‑secondary degree in media/marketing is considered an asset but not required.

Base salary range of $130,000 – $160,000 CAD.

Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.

This posting is for a position that will become vacant on or around February 2027.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.

RBI's policy applies to all terms and conditions of employment.

Accommodation is available for applicants with disabilities upon request.

Looking for high impact work in a fast paced and ever changing environment? Then you have come to the right place.

RBI is consistently looking for individuals with a passion to learn and desire to make change.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.