Sr. Manager, Content & Community Management, Tim Hortons, Canada (Fixed Term - 12 months)

Ruby Brut Inelek (Pty) Ltd; Toronto; Hybrid; CAD 130,000 - 160,000; Full time

Job summary

Tim Hortons is hiring a senior social media lead to own the national strategy from concept to execution, shaping content that resonates nationwide.

You will oversee multiple agencies, mentor a direct report, and coordinate with senior stakeholders to ensure on-brand campaigns across platforms. A fast-paced, collaborative environment awaits with opportunities to drive culture and engagement.

Qualifications

• 6–8 years hands-on social media experience.
• Strong grasp of current social platforms and best practices.
• Proficient in graphic design and video editing tools.

Responsibilities

• Own social media strategy, development and execution for national campaigns.
• Oversee multiple agencies for strategy, creative, and paid media.
• Mentor a direct report and coordinate with senior leadership.
• Manage campaign reporting and provide actionable insights.

Skills

Social media management

Graphic design

Video editing

Meta Business Suite

Project management

Communication

Bilingual (asset)

Education

Bachelor's degree in media/marketing (asset)

Tools

Rush

CapCut

Canva

Meta Business Suite

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $49 billion in annual system-wide sales and over 33,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Tim Hortons is seeking a passionate, social-first storyteller to help shape the voice of one of Canada's most iconic brands. This contract role is to support a maternity leave and is ideal for someone who understands the cultural moments that bring Canadians and Tims together - from sports and community traditions to the meaningful impact of Tim Hortons Foundation Camps. As part of a dynamic team, you'll manage content that builds brand love and strengthens our connection with guests across the country. We're looking for someone who is driven by great ideas, breaking the mould, strong collaboration and the opportunity to represent a brand that's woven into the fabric of Canada.

This is a 12- month temporary contract role covering a maternity leave with the possibility of an extension to 18-months.

Responsibilities

• Own social media strategy, development and execution for both always-on and national campaign content.
• Manage a multitude of agencies responsible for social media strategy and creative, community management, paid media and influencer marketing.
• Support, mentor and manage a direct report.
• Support on communication and project management between key business stakeholders, external partners and senior leadership team members.
• Oversee the development of content across all Tim Hortons social media platforms (Instagram, TikTok, Threads, Facebook, YouTube).
• Oversee influencer partnerships including roster management, reviewing briefing documents, product coordination and content review and approvals.
• Manage and coordinate media boosting spend and strategy for always-on content.
• Manage and maintain a robust and ever evolving social media calendar, ensuring a diverse mix of social-first creative including engaging content driving business priorities and reactive cultural content.
• Provide support on campaign reporting and crisis reporting including potential hourly, daily, weekly and weekend updates with actionable insights.
• Support on-location content capture (in-office, PR events, commercial shoots) featuring product and/or talent and develop lo-fi content fit for social.
• Develop engaging organic copy tailored for multiple platforms and audiences.
• Oversee and contribute to community management: o Be the voice of Tim Hortons on social and live in the comment section. o Monitor conversations daily, engage with our community, messages, tags and mentions.
• Stay plugged into trends, platform updates, cultural moments and be ready to jump in at any moment.
• Bring forward fresh, social-first ideas that feel authentic to the brand.
• Oversee and manage budget tracking.
• Build strong relationships and collaborate with internal business partners (PR, Media, Category, Guest Services, Retail, Sponsorship, Operations, etc.).

Requirements

• 6-8 years of hands-on experience working in social media.
• Strong understanding of current social media landscape, platforms and best practices.
• Intermediate graphic design skills and video editing experience (Rush, CapCut, Canva).
• Experience using Meta Business Suite.
• Highly adaptable and collaborative with the ability to apply a sense of urgency in meeting tight reporting deadlines.
• Thrives in a fast-paced environment, embraces change, and is energized by adapting quickly.
• Exceptional project management & prioritization skills, able to handle a high volume of requests and manage competing priorities accordingly.
• Excellent communication skills, specifically as it relates to working across various teams & departments.
• Strong attention to detail with relentlessly high standards.
• Bilingual considered an asset but not required.
• Bachelor's Degree, post-secondary degree in media/marketing is considered an asset but not required.

Base salary range of $130,000 - $160,000 CAD. Base salary for this position m