Sr. Manager, Consumer Insights, Tim Hortons, Canada

2125 Tim Horton Advertising & Promotion Fund (Canada) Inc.; Toronto; On-site; CAD 130,000 - 165,000; Full time

Benefits offered by this job

Annual bonus

Equity grants

Parental leave

Job summary

Restaurant Brands International Inc. is seeking a Senior Manager of Insights to shape Canada’s fastest-growing QSR insights agenda. You will lead the development and impact of first‑party research, influence senior leaders, and ensure the consumer voice informs decisions with strong storytelling.

You’ll manage a team, champion AI-driven efficiency, and partner across Marketing, Pricing, R&D, and Digital to optimize menu and guest experience. This is an in-office role with a collaborative culture.

Qualifications

• Proven ability to lead and influence business decisions at a senior level.

Responsibilities

• Own the insight agenda for your portfolio and be accountable for the decisions it shapes.
• Lead the development, execution, and evaluation of the custom and tracking research your portfolio needs.
• Present to senior stakeholders with storytelling that connects insight across the business to guide decisions.

Skills

Leadership

Strategy

Insights

AI/GenAI

Communication

Tools

PowerPoint

Excel

Panel-based research

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Senior Manager of Insights is a key business leader who shapes the strategies for Canada's favourite QSR. This role is accountable for the impact of insight on decisions across the business — ensuring the best menu, the best guest experience, and marketing the resonates with all Canadians. It suits a strong communicator and strategist who is technically grounded in research methods. The ideal candidate thrives in a fast paced environment and is always looking for new and exciting challenges.

You’ll set the standard for how the team works and you’ll bring a real obsession with the guest and a genuine love of the brand into everything you do.

Responsibilities

• Own the insight agenda for your portfolio and be accountable for the decisions it shapes.
• Proactively identify business issues and bring forward a fresh, well‑argued perspective.
• Provide foresight: read leading signals across tracking, syndicated, first‑party, competitive, and cultural data to anticipate where the guest, category, and business are heading — and get a point of view in front of leadership before the shift shows up in the numbers.
• Influence senior stakeholders across the business; ensure the consumer voice shapes decisions early.
• Prioritize ruthlessly across a high volume of demand; protect team capacity for proactive, high‑leverage work rather than maximizing project count.
• Lead the development, execution, and evaluation of the custom and tracking research your portfolio needs.
• Build and own the team's first‑party research capability — the panel relationships, tools, and design standards that let the team run studies in‑house — and set the in‑house‑versus‑agency call across the portfolio.
• Build strong relationships with internal partners (Category, Category Analytics, Pricing, Marketing Communications, R&D, Digital, Operations), suppliers, and agencies; hold partners to their best thinking.
• Set the standard for how the team uses AI to compress execution and redeploy time to higher‑value work — and for the responsible, QA’d use of AI across the function.
• Present to senior stakeholders with storytelling that connects insight across the business to guide decisions.
• Lead the communication process and manage expectations on schedule and scope.
• Manage and develop a direct report, building strategic‑partner capability on the team.

Qualifications

• Proven ability to lead and influence business decisions at a senior level.
• Minimum 5 years in a strategy or insights role.
• Strong business acumen and a track record as a strategic partner.
• A forward‑looking read on the consumer and category — able to connect signals into a defensible point of view on what's coming, not just what already happened.
• A storyteller with strong communication and presentation skills; can adapt to changing scope.
• Fluency with AI/GenAI tools and the judgment to set standards for their use.
• Extensive research craft across qualitative and quantitative methods, including designing and fielding first‑party (panel‑based) studies.
• Strong curiosity and passion for the consumer; detail‑oriented and well‑organized.
• Retail/QSR experience an asset.
• PowerPoint and Excel proficiency assumed.

Base salary range of $130,000 – $165,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.

This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics.

This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long‑term incentive plan.

This posting is for an existing vacancy. RBI follows a 5 day, in‑office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment.

Accommodation is available for applicants with disabilities upon request.

Looking for high impact work in a fast paced and ever changing environment? Then you have come to the right place. RBI is consistently looking for individuals with a passion to learn and desire to make change.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.