Planner, Media Planning

Starcom Canada; Toronto; On-site; CAD 45,000 - 50,000; Full time

Benefits offered by this job

Work Your World program enabling you…

Extended long weekends with an extra-?

Wellness & Tech benefits

Birthday leave

Extensive Learning & Development—15,?

Local and Global Mobility within the P

Job summary

Starcom Canada is seeking a Media Planner to develop and execute strategic media plans across digital, social, programmatic, TV, and OOH channels. The role focuses on awareness-driven campaigns, analyzing media options, and presenting plans and insights to clients.

You will collaborate with internal teams and external partners to ensure seamless execution, track performance, and optimize strategies based on data-driven insights.

Qualifications

• 2–3 years of experience in media planning.
• Experience with media planning tools (Prisma, Vividata, GWI, Google Insight Finder, Reach Planner).
• Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
• Experience in post-campaign reporting and financial tracking.
• Ability to develop POVs and strategic media recommendations based on research and insights.

Responsibilities

• Develop & Execute Media Plans – Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
• Media Analysis & Recommendations – Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
• Campaign Execution & Performance Monitoring – Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
• Post-Campaign Reporting & Financial Tracking – Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
• Client & Stakeholder Communication – Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
• Utilization of Media Tools & Research – Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.
• Strategic & Proactive Thinking – Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results

Skills

Media planning

Strategic thinking

Analytical mindset

Collaboration & communication

Proactiveness & attention to detail

Tools

Prisma

Vividata

GWI

Google Insight Finder

Reach Planner

Job description

About Us

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Company Description

About UsWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data. You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

What We Offer

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Overview

As a Media Planner you will play a key role in developing and executing strategic media plans. This role is focused on awareness-driven campaigns, leveraging digital, social, programmatic, TV, and OOH channels to drive brand impact. You will be responsible for analyzing media alternatives, making data-driven recommendations, and collaborating with internal teams and external partners to ensure seamless execution and performance monitoring. The role requires strong attention to detail, analytical thinking, and the ability to present plans and insights directly to clients.

Responsibilities

• Develop & Execute Media Plans – Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
• Media Analysis & Recommendations – Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
• Campaign Execution & Performance Monitoring – Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
• Post-Campaign Reporting & Financial Tracking – Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
• Client & Stakeholder Communication – Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
• Utilization of Media Tools & Research – Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.
• Strategic & Proactive Thinking – Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results

Qualifications

• 2-3 years of experience in media planning
• Experience with media planning tools; Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
• Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
• Experience in post-campaign reporting and financial tracking
• Ability to develop POVs and strategic media recommendations based on research and insights.

Key Skills

• Strategic Thinking – Ability to build and refine media plans that align with client goals.
• Analytical Mindset – Experience in campaign monitoring, reporting, and performance optimization.
• Collaboration & Communication – Work effectively with cross-functional teams, external vendors & clients.
• Proactiveness & Attention to Detail – Ability to handle high-volume workloads and meet deadlines.
• Technical Proficiency – Familiarity with media research tools and reporting systems (Prisma, Vividata, GWI, Google Insight Finder, MS Excel, Word, PowerPoint).

Additional Information

Transparency matters to us. The salary range for this position is $45,000-$50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.