Sr Digital Transformation Analyst - Marketing

Lenovo; Morrisville; On-site; CAD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a Sr Digital Transformation Analyst - Marketing to spearhead innovative initiatives within their marketing function. This pivotal role requires a blend of digital marketing expertise and transformation knowledge, aimed at enhancing customer engagement and optimizing processes. The ideal candidate will lead cross-functional teams, implement cutting-edge technologies, and drive data-driven strategies that align with business objectives. If you're passionate about leveraging technology to elevate marketing performance, this is an exciting opportunity to make a significant impact in a forward-thinking organization.

Qualifications

• 5+ years of experience in digital marketing and transformation.
• Strong leadership and project management skills.

Responsibilities

• Lead digital transformation strategies to optimize marketing processes.
• Collaborate with stakeholders to define digital marketing goals.

Skills

Digital Marketing

Project Management

Data Analysis

Communication

Problem Solving

Education

Bachelor’s degree in Marketing

Master's degree or MBA

Tools

AEM

Customer Data Platforms (CDP)

Digital Asset Management (DAM)

AI Solutions

Job description

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

We are seeking a Sr Digital Transformation Analyst - Marketing who will play a critical role in driving the strategy, planning, and execution of digital transformation initiatives within the marketing function. This position requires a deep understanding of both digital marketing and transformation processes, coupled with the ability to lead cross-functional teams in leveraging technology to improve marketing performance, efficiency, and customer engagement.

The Sr Digital Transformation Analyst - Marketing will collaborate with marketing teams, IT, and other business units to implement innovative digital solutions, enhance the customer experience, and support data-driven marketing strategies that align with business goals.

Key Responsibilities :

• Lead the development and execution of digital transformation strategies across the marketing function to optimize processes, enhance customer engagement, and drive business growth.
• Collaborate with internal stakeholders to define digital marketing goals and identify the necessary technologies, tools, and platforms required to achieve these goals.
• Identify and analyze industry trends, new digital marketing technologies, and emerging practices to drive innovation and competitive advantage.
• Technology Implementation and Integration :
• Provide expertise in the selection and implementation of digital marketing platforms, such as DAM/CMS tools, AI solutions.
• Lead the integration of digital marketing tools with existing systems to streamline operations, improve data sharing, and enhance cross-channel marketing capabilities. The main focus will be on DAM/CMS.
• Ensure the adoption of new technologies by providing guidance, training, and support to marketing teams.
• Establish frameworks for marketing measurement and reporting that focus on key performance indicators (KPIs), ROI, and customer lifecycle analytics.
• Process Optimization :
• Identify areas for process improvement and implement digital solutions to automate, streamline, and optimize marketing workflows.
• Champion agile and lean methodologies within marketing teams, ensuring efficient execution of digital initiatives.
• Work with cross-functional teams to ensure alignment in the execution of digital transformation initiatives.
• Facilitate collaboration between marketing, IT, product, and other business units to align digital transformation efforts with overall business objectives.
• Lead workshops, training sessions, and presentations to promote digital literacy and adoption of new tools and strategies within the organization.
• Innovation and Continuous Improvement :
• Stay current with evolving trends in digital marketing and transformation, including artificial intelligence, machine learning, personalization, and advanced analytics.
• Encourage experimentation, piloting new digital initiatives, and scaling successful programs to continuously improve marketing outcomes.

Qualifications :

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Technology, or a related field.
• 5+ years of experience in digital marketing, marketing technology, and digital transformation.

Preferred Qualifications:

• 7+ years of Experience leading and implementing digital transformation initiatives within a marketing context.
• 10+ years of Experience leading and implementing digital transformation across global organizations.
• Expertise in a wide range of marketing technologies, such as AEM, customer data platforms (CDP), Gen AI tools.
• Strong leadership and project management skills.
• Excellent communication and presentation abilities, with the ability to explain complex technical concepts to non-technical stakeholders.
• Ability to analyze data, develop insights, and make data-driven decisions.
• Strong problem-solving skills and the ability to think strategically.
• Knowledge of AI and machine learning applications in marketing.
• Master's degree or MBA in Marketing, Business, Technology, or a related field.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: * United States of America - North Carolina - Morrisville

If you require an accommodation to complete this application, please [e-mail]