Sr. Account Executive– New Revenue Acquisition (Western Ontario)

AutoTrader.ca; Toronto; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Employee and Family Assistance program

Virtual wellness events

Regular internal training programs

3% matching towards pension

Job summary

AutoTrader.ca in Toronto is seeking a Senior Account Executive to drive new business acquisition across Canada. The candidate will be responsible for selling AutoSync's digital retail and marketing ecosystem, targeting dealerships to modernize their customer journey and maximize lead conversion.

The ideal candidate has over 5 years of B2B sales experience, specifically in automotive retail or SaaS. Competitive compensation is provided, reflecting skills and experience with a base salary range of $70,000 - $90,000 CAD.

Qualifications

• 5+ years of B2B sales experience.
• Proven track record in prospecting and closing.
• Strong understanding of dealership operations.

Responsibilities

• Prospect, qualify, and close new dealership opportunities.
• Develop strategic outbound sales plans.
• Build relationships with dealership leadership.

Skills

B2B sales experience

Automotive retail knowledge

Digital marketing experience

Consultative sales skills

Prospecting discipline

Job description

Toronto, ON (Canada)

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS— help Canadians buy, sell, and finance vehicles with confidence.

Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales.

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

AutoSync is seeking a high-performing Senior Account Executive responsible for driving new business acquisition and expanding market share across Canada. This role focuses on selling AutoSync’s digital retail and marketing ecosystem, specifically:

• Motoinsight – End-to-end digital retailing platform

The ideal candidate is a consultative sales professional with strong automotive retail knowledge, experience selling SaaS or digital solutions, and a proven track record in prospecting, pipeline management, and closing complex dealership opportunities.

This role is responsible for generating net-new revenue by helping dealerships modernize their online customer journey, improve lead quality, increase conversion rates, and maximize digital marketing performance.

What you'll do

New Business Development

• Prospect, qualify, and close new dealership opportunities across assigned territories
• Develop and execute strategic outbound sales plans targeting franchise and independent dealerships
• Build strong relationships with Dealer Principals, General Managers, GSMs, Marketing Managers, and Fixed Ops leaders
• Maintain a healthy sales pipeline through proactive prospecting, referrals, networking, and OEM program alignment
• Conduct discovery meetings to uncover operational challenges, digital gaps, and growth opportunities

Solution Selling & Consultative Sales

Position AutoSync’s ecosystem as a connected digital retail and marketing solution:

TAdvantage

Sell modern dealership website solutions focused on:

• Mobile-first user experience
• SEO and Local Search Optimization
• Inventory merchandising
• Conversion optimization
• Website customization and backend flexibility

TRFFK

• Search campaigns
• Social advertising
• Retargeting
• Vehicle Ads
• Video advertising

Sell digital retailing solutions that help dealerships:

• Increase lead quality
• Improve online-to-showroom conversion
• Streamline financing and trade-in workflows
• Increase engagement throughout the buying journey

Product Expertise & Competitive Positioning

• Become a trusted advisor on dealership digital transformation
• Clearly articulate competitive differentiators
• Leverage OEM certifications, AutoTrader integrations, and AutoSync ecosystem advantages during sales cycles
• Maintain accurate forecasting and CRM hygiene
• Consistently achieve or exceed monthly and annual sales quotas
• Manage consultative sales cycles with multiple stakeholders
• Work collaboratively with internal stakeholders to develop strategic account plans for dealer groups and high-potential rooftops
• Negotiate pricing, contracts, and business terms

Collaboration & Internal Partnership

• Work closely with Performance Managers, OEM teams, Marketing, Customer Success and Sales Leadership
• Participate in dealership onboarding transitions to ensure strong customer experience and retention
• Share market intelligence and competitive insights with internal teams

What you'll bring

• 5+ years of B2B sales experience
• Automotive retail, SaaS, digital marketing, or dealership technology experience strongly preferred
• Proven track record of prospecting and closing net-new business
• Experience managing consultative sales cycles
• Strong understanding of dealership operations and automotive digital retailing
• Hunter mentality with strong prospecting discipline
• High-level consultative selling skills
• Strong discovery and objection-handling abilities
• Executive presence with dealership leadership
• Negotiation and closing expertise
• Strategic account planning

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

• Employee and Family Assistance program
• Virtual wellness events
• Regular internal training programs
• Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Compensation

Our ranges reflect the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.

The base salary range for this position is

$70,000 - $90,000 CAD

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.