Sport Partnerships Consultant

Canadian Tire Corporation; Toronto; On-site; CAD 53,000 - 88,000; Full time

Benefits offered by this job

Comprehensive benefits

Retirement programs

Performance incentives

Continuing Education Programs

Other perks to support well-being

Career growth and product discounts

Job summary

Canadian Tire Corporation’s Sports Partnerships team seeks a Consultant to manage day-to-day relationships with sport partners and support strategic season plans and activations that leverage partner assets. You’ll develop client relations and help achieve business objectives with strong communication and collaboration.

The role requires sport/marketing acumen, project management experience, and a collaborative attitude. Benefits include competitive pay, benefits, and growth opportunities.

Qualifications

• Post-secondary education in Sports Management/Marketing/Sponsorship, Event Management.
• 3-5 years of proven experience in events, marketing, sponsorship and/or sports marketing.
• Passionate about sport from grassroots to high performance.
• Highly organized and detail oriented.
• Ability to balance multiple priorities, deliver programs and tactics on time and on budget in a fast-paced environment.
• Comfortable working in a cross-functional team across multiple banners.
• Collaborative team player with relationship-building across groups.
• Self-starter and ability to influence without authority.
• Strong computer skills, particularly in MS Word, PowerPoint and Excel.
• Exceptional writing, editing, and presentation skills.
• Bilingual (FR/EN) an asset.
• Ability to work within a matrix organization.
• Ability to work nights or weekends on occasion.

Responsibilities

• Support the day-to-day relationship management with CTC sport partners to maximize ROI for CTC.
• Plan and implement short and long term partnership strategies with cross-functional teams.
• Develop and execute plans and programs meeting business objectives.
• Understand contracts, partnership terms and guidelines.
• Provide guidance to teammates and stakeholders for initiatives.
• Track measurements and report progress to ensure partnership ROI.
• Create and refine strategic communications—writing, editing, presentations.
• Support annual Sport Partnerships budgets.

Skills

Events management

Sponsorships

Project management

Communication

Writing

Editing

Presentation skills

Bilingual FR/EN

Cross-functional collaboration

Self-starter

Influence without authority

Education

Sports Management/Marketing/Sponsorship, Event Management

Tools

MS Word

PowerPoint

Excel

Job description

What you’ll do

If you are looking to grow with a dynamic and collaborative team, work with top sport properties, marketing partners, athletes, and help break down barriers to sport, you probably belong here with us. The Consultant, Sports Partnerships will assist with the day-to-day relationship management with select CTC sport partners. They will support the planning and the execution of strategic season plans and activations that leverage available partner assets, develop client relations and support business objectives. The ideal candidate is one with sport and marketing acumen, project management experience and strong communication skills. Creativity, attention to detail, and a collaborative attitude are your pillars for success in this role.

• Support the day-to-day relationship management with CTC sport partners to maximize ROI for CTC.
• Work collaboratively with the Associate Manager, Sports Partnerships to plan and implement short and long term partnership strategies
• Assist in developing and executing plans and programs, with cross- functional project teams, that meet business objectives
• Understand contracts, partnership terms and guidelines
• Provide experience and best practice-based support and guidance to teammates and stakeholders for executing initiatives.
• Track measurements and report progress to ensure effectiveness of all partnerships and appropriate ROI.
• Creative and strategic communications - writing, editing and presentation development.
• Support the tracking of annual Sport Partnerships budgets.

What you bring

• Post-secondary education in Sports Management/Marketing/Sponsorship, Event Management.
• 3-5 years of proven experience in events, marketing, sponsorship and/or sports marketing.
• Passionate about sport from grassroots to high performance.
• Highly organized and detail oriented.
• Ability to balance multiple priorities, prioritize and deliver programs and tactics on time and on budget in an ambiguous, fast-paced, deadline-oriented environment.
• Comfortable working in a cross-functional team across multiple banners.
• Collaborative team player who has experience building relationships across various groups and stakeholders.
• Self-starter and ability to influence without authority.
• Strong computer skills, particularly in MS Word, PowerPoint and Excel
• Exceptional writing, editing, and presentation skills.
• Bilingual (FR/EN) an asset, but not required
• Ability to work within a matrix organization.
• Ability to work nights or weekends on occasion.

Canadian Tire Sport Partnerships

The Sports Partnerships team acts as a Center of Excellence and shared service within Canadian Tire Corporation (CTC), providing deep subject matter expertise in sport – from partnerships, marketing, IP & media rights management and athlete engagement. Through the power of sport this team leads the enterprise strategy for one of the largest sport sponsorship portfolios in Canada that ranges across amateur and professional sport and provides strategic counsel and activation support to CTC’s retail banners to integrate sport across our family of companies. This team is also responsible for leading the award winning Women In Sport initiative, the first 50/50 commitment by a Canadian brand to create an equitable investment across the sport portfolio by 2026.

Notable partnerships include: Canadian Olympic Committee, Canadian Paralympic Committee, Canada Games, Tennis Canada, National Hockey League, Professional Women’s Hockey League, Maple Leaf Sports and Entertainment (Toronto Maple Leafs, Toronto Raptors, Toronto FC and the Toronto Marlies), Ottawa Senators, Edmonton Oilers, Calgary Flames, Vancouver Canucks, Montreal Canadiens, Northern Super League, WNBA, Hockey Diversity Alliance and Hockey Equality.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

Broadband Salary Range: $53,000 – $88,000.

Ourtypical hiring range is between $53,000 and $70,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role‑specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

#LI-NV1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market‑leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits‑eligible employees and their families, including total well‑being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide‑ranging! Join us, where there’s a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.