Spirits Manager

SNDL Inc.; Edmonton; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Employee benefits

Staff discounts across brands

Career advancement

Product training

Incentives

Job summary

SNDL Inc. operates Wine and Beyond in Edmonton Southgate and is seeking a Spirits Manager to lead the spirits department with passion for premium products. You will run tastings, coach a small team, and drive exceptional customer service while ensuring compliance with liquor regulations.

The role offers full-time hours at the Edmonton location with opportunities for growth within SNDL’s banner portfolio and ongoing product knowledge training.

Qualifications

• 2+ years of spirits-focused experience in retail, hospitality, or bar leadership.
• Serve it Right certification or willingness to obtain.
• Strong product knowledge in spirits (WSET 2 or similar is an asset).
• Strong communication and customer-service skills.

Responsibilities

• Lead and support a high-performing department team
• Deliver expert customer service and make personalized spirit recommendations
• Plan and host in-store tasting events
• Manage department inventory, ordering, and merchandising
• Monitor team scheduling and sales performance
• Stay current on industry trends and product knowledge
• Ensure compliance with liquor and workplace safety regulations

Skills

Spirits knowledge

Leadership experience

Customer service

Communication skills

Serve it Right certification

WSET 2 knowledge

Job description

Work Location

Wine & Beyond Southgate

About the Role

Location: Edmonton, Alberta
Employment Type: Full-Time | Liquor Retail Management

Company: SNDL Inc. | Wine and Beyond

About Wine and Beyond & SNDL

Wine and Beyond is part of the SNDL family - Canada's largest private-sector liquor and cannabis retailer. Our retail banners include Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Firesale Cannabis.

Beyond retail, SNDL is one of Canada’s largest vertically integrated cannabis companies, with award-winning brands such as Top Leaf, Contraband, Palmetto, Bon Jak, Versus, Vacay, Grasslands, Pearls by Grön, No Future, and Bhang Chocolate.

With a wide range of consumer brands and a reputation for selection and service, we’re proud to serve communities across Saskatchewan, Alberta and British Columbia while offering career growth opportunities across our diverse portfolio.

The Role: Spirits Manager

Do you have a passion for premium spirits and a knack for creating unforgettable customer experiences? Whether you come from retail, hospitality, or bar leadership, this is your chance to take the next step in your career.

As the Spirits Manager at our Edmonton Southgate location, you’ll bring your expertise in spirits and people leadership to run a dynamic department, host tastings, and help shape one of Saskatchewan’s best selections of spirits. This role is perfect for someone who wants to turn their knowledge and love of spirits into a stable, full-time career with growth potential.

What You’ll Do

• Lead and support a high-performing department team
• Deliver expert customer service and make personalized spirit recommendations
• Plan and host in-store tasting events
• Manage department inventory, ordering, and merchandising
• Monitor team scheduling and sales performance
• Keep the department organized, clean, and ready for business
• Stay current on industry trends and product knowledge
• Ensure compliance with liquor and workplace safety regulations

What You Bring

• 2+ years of experience in a spirits focused environment (retail, hospitality, or bar leadership)
• Leadership or supervisory experience (preferred)
• Serve it Right certification (or willingness to obtain)
• Strong product knowledge in spirits (WSET 2, bartending, certifications, or similar is an asset)
• Great communication skills and a passion for customer service
• Ability to lift up to 50 lbs and work evenings/weekends as needed

Why Join Us

• Competitive salary and benefits
• Staff discounts across all brands
• Career advancement opportunities within SNDL
• Product knowledge training & ongoing development
• Incentives, contests, and team recognition

We appreciate all applicants, but only those selected for interviews will be contacted.

SNDL is an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race, gender identity, orientation, age, ability, or background.

About SNDL

SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.

We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.