General Manager

SNDL Inc.; Regina; On-site; CAD 90,000 - 130,000; Full time

Job summary

Wine & Beyond Regina is seeking a General Manager to lead a fast-paced retail team in Western Canada’s premier destination for wine, beer, and spirits. You will drive store performance through strong leadership, coaching, and operational excellence while guiding merchandising, inventory, and daily store operations.

Ideal candidates have 5+ years in retail management, a post-secondary credential in business, and experience with budgeting, labour, KPIs, and regulatory knowledge.

Qualifications

• Minimum 5 years in retail management environment.
• Proserve certified or willingness to obtain.
• Strong leadership, coaching, and performance management skills.
• Proven ability to manage budgets, labour, and KPIs.

Responsibilities

• Foster a positive, engaging workplace culture.
• Lead by example through coaching, mentoring, and developing the team.
• Set short- and long-term priorities with the Management Team, Area Manager, and Director.
• Delegate tasks and establish daily priorities.
• Develop succession plans and career development pathways.
• Conduct performance reviews, provide coaching, and address performance concerns.
• Enforce company policies, procedures, and standards.
• Address employee relations issues professionally and implement corrective action when required.
• Execute product launches and merchandising initiatives.
• Leverage local market trends to drive sales.
• Achieve financial goals through effective labour, inventory, and expense management.
• Meet or exceed sales and profitability targets.
• Monitor sales metrics and develop action plans to improve performance.
• Verify financial documents for accuracy.
• Manage labour scheduling to align with sales trends and payroll budgets.
• Complete daily operational responsibilities and Manager-on-Duty requirements.
• Plan and execute promotions, merchandising, and store events.
• Oversee inventory management, ordering, receiving, and assortment planning.
• Ensure timely processing of deliveries and completion of cycle counts and annual inventories.
• Support all aspects of store operations, sales, health & safety, and loss prevention.

Skills

Leadership

Coaching

Performance management

Budget management

Labour management

KPIs

MS Office

Cannabis regulations

Travel between stores

Education

Business Management degree/diploma

Job description

About Wine & Beyond

Wine & Beyond is Western Canada’s premier destination for wine, beer, and spirits. With world-class product selection, passionate team members, and a commitment to exceptional guest experiences, we help our customers discover something new every time they visit. Our stores feature curated wines from around the globe, unique craft beers, premium spirits, and knowledgeable staff who love what they do.

Work Location

Wine & Beyond Regina

About The Role

About Wine & Beyond

Wine & Beyond is Western Canada’s premier destination for wine, beer, and spirits. With world-class product selection, passionate team members, and a commitment to exceptional guest experiences, we help our customers discover something new every time they visit. Our stores feature curated wines from around the globe, unique craft beers, premium spirits, and knowledgeable staff who love what they do.

About The Opportunity: General Manager

We are seeking a motivated and hands-on General Manager to lead in a dynamic, fast-paced retail environment. In this role, you will drive store performance through strong leadership, operational excellence, and a commitment to results. This role is both strategic and hands-on, supporting daily operations, overseeing merchandising and inventory, coaching team members, and ensuring high standards on the sales. If you enjoy an active and fast-paced environment, lead by example and thrives while staying engaged on the floor with the team, this is the ideal role.

What You’ll Do

• Foster a positive, engaging workplace culture.
• Lead by example through coaching, mentoring, and developing the team.
• Set short- and long-term priorities with the Management Team, Area Manager, and Director.
• Delegate tasks and establish daily priorities.
• Develop succession plans and career development pathways.
• Conduct performance reviews, provide coaching, and address performance concerns.
• Enforce company policies, procedures, and standards.
• Address employee relations issues professionally and implement corrective action when required.
• Execute product launches and merchandising initiatives.
• Leverage local market trends to drive sales.
• Achieve financial goals through effective labour, inventory, and expense management.
• Meet or exceed sales and profitability targets.
• Monitor sales metrics and develop action plans to improve performance.
• Verify financial documents for accuracy.
• Manage labour scheduling to align with sales trends and payroll budgets.
• Complete daily operational responsibilities and Manager-on-Duty requirements.
• Plan and execute promotions, merchandising, and store events.
• Oversee inventory management, ordering, receiving, and assortment planning.
• Ensure timely processing of deliveries and completion of cycle counts and annual inventories.
• Support all aspects of store operations, sales, health & safety, and loss prevention.

About You

• Minimum 5 years in retail management environment
• Proserve certified or willingness to obtain.
• Strong leadership, coaching, and performance management skills
• Proven ability to manage budgets, labour, and KPIs
• Minimum age requirement based on province (18/19+)
• Post-secondary degree or diploma in Business Management or a related field (preferred)
• Working knowledge of cannabis regulations or experience in a regulated retail environment
• Reliable transportation and ability to travel between store locations
• Proficient in Microsoft Office (Excel, Word, Outlook)
• Flexible availability, including evenings, weekends, and holidays as required

Why You’ll Love Working With Us

• In-depth product training and ongoing learning
• Supportive, team-oriented environment
• Employee product discounts
• Competitive wages
• Comprehensive benefits package
• Recognition and rewards programs that celebrate individual and team achievements.
• Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.
• Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services

Our Commitment to Diversity, Equity and Inclusion

At Wine & Beyond, we are committed to building a diverse, equitable, and inclusive workplace where everyone feels valued and empowered to contribute. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected characteristic.

About SNDL

SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.

We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

Learn more about SNDL