Specification Advocate for Design & Architecture

Wilsonart International; Winnipeg; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

Paid vacation

Work-life balance

Job summary

Wilsonart is seeking a Specification Representative to drive commercial growth by securing and converting specifications across the designated territory. The role serves as a trusted advisor to the design community, guiding material selection and ensuring seamless implementation from concept to completion.

You will build strategic relationships with architects and designers, collaborate with sales and partners, and deliver product training and presentations to design firms.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Interior Design, Architecture, or related field.
• Experience in sales, specification development, architecture, interior design, construction, building products, or a related industry is preferred.

Responsibilities

• Develop and maintain strategic relationships with architects and designers.
• Drive specification adoption and conversion through close collaboration with sales, distribution, and fabrication partners.
• Provide expert product, design, and application guidance tailored to project requirements.
• Track project opportunities and specification-to-sale conversion using Wilsonart’s CRM system.
• Execute hands‑on merchandising, display placement, and updates to maintain brand consistency.
• Represent Wilsonart at industry associations and professional events.
• Deliver professional presentations and product training to design firms and influencers.
• Provide feedback to internal customers regarding the surface needs of the design community.
• Effectively use Wilsonart’s CRM tool. Documentation includes account data, sales call itineraries and activity, merchandise placement, and project opportunity tracking.

Skills

Product knowledge

Marketing fundamentals

Sales skills

Specification principles

Communication

Public speaking

Time management

Travel readiness

Education

Bachelor’s degree in Marketing / Business Administration / Interior Design / Architecture

Job description

Wilsonart is seeking a Specification Representative to drive commercial growth by securing and converting specifications across the designated territory. The role serves as a trusted advisor to the design community, guiding material selection and ensuring seamless implementation from concept to completion.

You will build strategic relationships with architects and designers, collaborate with sales and partners, and deliver product training and presentations to design firms.