Specification Representative

490 Western Canada; Winnipeg; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and life insurance

Disability insurance

Paid vacation and holidays

Training and mentorship

Promotion and internal mobility

Job summary

Wilsonart in Canada is seeking a Specification Representative to drive commercial growth by securing, managing, and converting specifications for Wilsonart products across the assigned territory. You will serve as a trusted advisor to architects, designers, and specification writers, guiding material selection from concept through completion.

This role requires regular travel (including overnight), strong presentation skills, and effective use of CRM tools to track opportunities.

Qualifications

• Bachelor's degree preferred in marketing, business or design fields.
• Experience in sales, specification development, architecture or design is preferred.
• Ability to communicate clearly with design professionals and clients.

Responsibilities

• Develop and maintain strategic relationships with architects, designers, and spec writers.
• Drive specification adoption and convert opportunities through collaboration with sales and partners.
• Provide product, design, and application guidance tailored to project needs.
• Track opportunities and conversions using the CRM system.
• Deliver presentations and product training to design firms and influencers.

Skills

Strategic relationships

Specification guidance

CRM proficiency

Public speaking

Travel readiness

Education

Bachelor’s degree in Marketing, Business Administration, Interior Design, Architecture

Tools

CRM system

Job description

Win at Wilsonart

At Wilsonart, we don’t just make surfaces—we build careers. When you join our team, you become part of something bigger: a company driven by innovation, grounded in values, and powered by people who care. You’ll be surrounded by teammates who take pride in their work and look out for one another. You’ll have the chance to learn, grow and make a real impact. And you’ll be part of a company that believes winning means helping you succeed at work and in life.

Benefits

• Support that keeps you well
• Medical, dental, and life insurance
• Company-paid short- and long-term disability
• Opportunities to grow
• Clear paths to promotion and internal mobility
• Training, coaching, and mentorship
• Development programs to support your goals
• Time for what matters
• Paid vacation and holidays in your first year
• A culture that respects work-life balance

Job Description

The Wilsonart Specification Representative is responsible for driving commercial growth by securing, managing, and converting specifications for all Wilsonart products. This role serves as a trusted advisor to the commercial design community, influencing material selection and ensuring Wilsonart solutions are seamlessly implemented from concept through completion. Success is measured through specification adoption, project conversion, customer engagement, and sustained market share growth within the assigned territory.

Essential Duties and Responsibilities

• Develop and maintain strategic relationships with architects, designers, specification writers, facility planners within the assigned territory.
• Drive specification adoption and ensure conversion through close collaboration with sales, distribution, and fabrication partners.
• Provide expert product, design, and application guidance tailored to project requirements.
• Track project opportunities and specification-to-sale conversion using Wilsonart’s CRM system.
• Execute hands-on merchandising, display placement, and updates to maintain brand consistency.
• Represent Wilsonart at industry associations and professional events.
• Deliver professional presentations and product training to design firms and influencers.
• Provide feedback to internal customers regarding the surface needs of the design community.
• Effectively use Wilsonart’s Customer Relationship Management (CRM) tool. Documentation includes account data, sales call itineraries and activity, merchandise placement, and project opportunity tracking.

Knowledge, Skills, and Abilities

• Knowledge of the complete product line and its marketing performance.
• Experience with marketing, sales, and specification principles.
• Knowledge of safety standards applicable to the work area and other pertinent rules/regulations governing work standards.
• Ability to communicate well in oral and written formats with all levels of our organization and our customers.
• Ability to sell products and concepts.
• Ability to manage multiple priorities.
• Regular travel throughout the assigned territory, including overnight travel as required.
• Ability to make professional public presentations.
• Must possess and maintain a valid driver’s license and be legally authorized to operate a motor vehicle in the province(s) of travel.
• Effective time management skills and a strong work ethic are a must.

Minimum Requirements

• Bachelor’s degree in Marketing, Business Administration, Interior Design, Architecture, or a related field preferred.
• Equivalent combinations of education, training, and relevant experience will be considered.
• Experience in sales, specification development, architecture, interior design, construction, building products, or a related industry is preferred.

Working Conditions

• Physical Requirements: Regular travel throughout the territory.
• Ability to occasionally lift, carry, or move product samples and materials weighing up to 50 lbs (23 kg).
• Work Environment: Combination of customer site visits, business development activities, trade events, and home office or office-based work.

Compensation

The target total compensation range for this position is CAD $90,000 - $120,000 annually, inclusive of base salary and incentive compensation. Actual compensation will be determined based on factors such as experience, qualifications, skills, internal equity, and market conditions. In addition to compensation, employees are eligible for a comprehensive benefits package and other company-sponsored programs.

Equal Opportunity and Diversity

Wilsonart is an equal opportunity employer. We are committed to providing a workplace free from discrimination and harassment and to ensuring equal employment opportunities in accordance with applicable Canadian federal, provincial, and territorial human rights legislation.

At Wilsonart, we believe in the power of possibilities. Making surfaces that combine form and function. Flexibility and durability. Practicality and possibility. With our engineered surfaces, we can replicate the surfaces of nature. We can create new, inspired looks with more durable, sustainable materials. If it can be imagined, we can make it happen. We manufacture and distribute High Pressure Laminate, Coordinated TFL and Edgeband, Quartz, Solid Surface, Epoxy, and other decorative engineered surfaces for use in the office, education, healthcare, residential, hospitality, and retail markets.