Spécialiste CRM & Email Marketing - Salesforce Marketing Cloud / CRM & Email Marketing Specialist -

CF Montréal; Montreal; On-site; CAD 50,000 - 70,000; Full time

Job summary

CF Montréal, une équipe de soccer professionnelle, recherche un spécialiste du marketing par e-mail pour développer et exécuter des campagnes visant à augmenter les ventes et l'engagement des clients. Le candidat idéal aura une expérience avec Salesforce Marketing Cloud et une forte compréhension des réglementations de confidentialité canadiennes. Ce poste dynamique exige créativité et capacité à travailler en équipe dans un environnement en évolution rapide.

Qualifications

• 2-4 ans d'expérience avec Salesforce Marketing Cloud.
• Compétences en HTML/CSS pour la personnalisation des e-mails.
• Compréhension des lois canadiennes sur la confidentialité et l'anti-spam.

Responsibilities

• Concevoir et exécuter des campagnes par e-mail pour augmenter les ventes.
• Gérer le système CRM pour optimiser les efforts de marketing ciblé.
• Tester et optimiser le contenu des e-mails pour améliorer les performances.

Skills

Proactivité

Orientation vers les détails

Esprit d'équipe

Analyse de données

Connaissance des réglementations de confidentialité

Education

Baccalauréat en marketing, affaires ou technologie de l'information

Tools

Salesforce Marketing Cloud

Salesforce CRM

Job description

UN CLUB DE SPORT PROFESSIONNEL, MAIS PLUS ENCORE!

Founded in 1992, CF Montréal is a Canadian soccer team. Evolving through the years, the club is to this day a franchise of the Major League Soccer (MLS), the elite championship of Canada and the United States. With more than 130 permanent employees and more than 300 during the season, CF Montreal is a pioneer in the Canadian soccer community. CF Montréal represents a dynamic and passionate team evolving in a stimulating and always evolving work environment! Are you an ambitious person, wanting to help build the new face of professional soccer in Montreal and Quebec? Join our team now!

Through the Montreal Impact Foundation, which celebrated its 10th anniversary in 2023, CF Montréal is deeply involved in the community. Its mission is to organize and support activities to improve the quality of life of children and families from underserved communities. In particular, it provides sports facilities to promote physical activity and social integration.

A PROFESSIONAL SPORTS CLUB, AND MUCH MORE!

Job Description

The person in this position will be responsible for developing and executing email marketing campaigns aimed at achieving key KPIs, including sales growth, customer engagement, and brand loyalty. The role also includes managing our CRM system, with a focus on segmentation, customer lifecycle management, and database optimization to enhance targeted marketing efforts.

Main responsabilities

• Design, execute, and optimize email campaigns using Salesforce Marketing Cloud to increase sales, engagement, and customer loyalty.
• Tailor messaging to specific customer segments to improve conversion rates and lifetime value.
• Oversee and manage our CRM system, ensuring the segmentation of customer data is accurate and effective.
• Leverage Salesforce Marketing Cloud's CRM capabilities to create and maintain detailed customer profiles, ensuring campaigns are highly personalized and targeted.
• Build and maintain automated email workflows for key customer journeys, including onboarding, nurture, cart abandonment, re-engagement, and post-purchase campaigns. Optimize these workflows to improve customer retention and increase sales.
• Develop strategies to engage customers at different stages of their lifecycle, ensuring timely and relevant communication that strengthens loyalty and drives repeat purchases.
• Continuously test and optimize email content, subject lines, segmentation, timing, and CTAs to improve campaign performance (open rates, click-through rates, conversions, etc.) and drive business growth.
• Use Salesforce Marketing Cloud analytics and reporting tools to measure the performance of email campaigns and CRM activities. Provide insights and recommendations to adjust strategies in order to achieve KPIs such as sales, engagement, and loyalty.
• Partner primarily with the marketing, sales, partnership as well as other teams to ensure email marketing campaigns and CRM initiatives are aligned with overall business objectives.
• Support the creation of cross-channel strategies to drive customer acquisition, retention, and growth.
• Ensure all email marketing campaigns comply with Canadian data privacy laws (PIPEDA), CASL (Canada's Anti-Spam Legislation), and other relevant privacy regulations.
• Work during events, weekends, and holidays as assigned (e.g., attending community events and programs).
• Perform other related tasks and responsibilities.

Qualifications

Required qualifications

• Personality! Proactive, detail-oriented, resourceful, solution-focused, with a strong sense of teamwork.
• Bachelor’s degree in marketing, Business, Information Technology, or a related field.
• 2-4 years of experience with Salesforce Marketing Cloud, with hands-on expertise in Journey Builder, Automation Studio, and Email Studio.
• Proficiency in Salesforce CRM and understanding of CRM best practices.
• Experience with email marketing and campaign management, including segmentation, automation, and A / B testing.
• Strong understanding of data privacy regulations; Canadian privacy and anti-spam laws (PIPEDA & CASL) as well as data hygiene best practices.
• Proficiency in HTML / CSS for email customization.
• Analytical mindset with experience in data analysis and reporting.
• Requires flexibility towards working hours and day ( evenings, weekends, and holidays) as needed by the Club.

CF Montréal thanks those who express an interest by submitting their application. However, only successful candidates will be contacted. CF Montréal's values and mission are the principles of equity, diversity and inclusion.Interculturalism defines not only our sport, but our Club. We are therefore committed to applying these principles in our recruitment processes as well as in our work environment. For more questions about the actions taken by CF Montreal, do not hesitate to contact us.

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