Specialist, Social Media and Content - Year-Round - Full-Time

Alterra Mountain Company; The Blue Mountains; On-site; CAD 54,000 - 66,000; Full time

Benefits offered by this job

Health and dental benefits

On-site work

Job summary

Blue Mountain Resort is seeking a Social Media & Content Specialist to tell the Ontario mountain story across social channels, web, and email. You will capture and create engaging photo and video content, craft strong written copy, and manage platform-specific campaigns to drive awareness and guest engagement.

The role requires at least 2 years in social media or content marketing, and the ability to ski or snowboard while carrying gear.

Qualifications

• 2+ years of professional experience in social media, content creation or marketing communications
• Experience shooting and creating native organic content using in-app effects and editing tools
• Advanced written and verbal communication skills with strong social copywriting
• Working knowledge of paid social advertising and emerging AI-driven search fundamentals
• Ability to ski or snowboard at an intermediate level, including while carrying camera equipment

Responsibilities

• Capture, produce, and edit engaging photo and video content for social media, web, email, and digital marketing
• Create compelling written and visual content that highlights seasonal experiences and supports campaigns
• Administer Blue Mountain's social channels, engage with the online community, monitor trends, and tailor content to each platform
• Support media and influencer partnerships by coordinating visits and facilitating coverage opportunities
• Develop content calendars, coordinate shoots, attend events, and ensure a steady stream of fresh content year-round
• Monitor content performance and stay current on social media, SEO, and digital marketing trends

Skills

Social media

Content creation

Marketing communications

Job description

Year Round

WHAT'S IN IT FOR ME?

• Enjoy complimentary and discounted access to Blue Mountain attractions for you and your family, including the Adventure Park, private beach, gondola, hiking, and preferred golf rates.
• Save on meals across resort restaurants and cafés, including Starbucks.
• Receive exclusive discounts at all Blue Mountain-owned retail stores.
• Work in an inclusive environment that values diversity, equity, and well-being, with access to free therapy and wellness resources.
• Join a vibrant team community with employee events all summer, including but not limited to Sunset Hikes, Under the Big Top, Ice Cream Day and more.

Salary starting at $60,000 based on experience

Full-Time, Year-Round

• Fully on-site at Blue Mountain Resort

• Health and Dental Benefits

WHAT WILL I BE DOING?

Blue Mountain is looking for a Social Media & Content Specialist to help tell the story of Ontario's most iconic four-season resort. From first tracks on a powder day to summer adventures, festivals, events, and behind-the-scenes moments, you'll be the creative force bringing the mountain experience to life across our digital channels. This is more than a social media job. It's a chance to create content where people make memories.

• Capturing, producing, and editing engaging photo and video content that showcase the Blue Mountain experience across social media, web, email, and digital marketing channels.
• Creating compelling written and visual content that brings the resort to life, highlights seasonal experiences, and supports marketing campaigns and business objectives.

• Administering Blue Mountain's social media channels, engaging with our online community, monitoring trends, and creating platform-specific content that resonates with guests and followers.

• Supporting media and influencer partnerships by coordinating visits, creating content opportunities, managing logistics, and helping generate meaningful coverage of the resort.

• Developing and maintaining content calendars, coordinating photo and video shoots, attending events and activations, and ensuring a steady stream of fresh, engaging content year-round.

• Monitoring content performance, identifying opportunities for optimization, and staying current on emerging social media, SEO, AI search, and digital marketing trends.

WHAT DO WE NEED FROM YOU?

• At least 2 years of professional experience in social media, content creation or marketing communications
• Experience shooting and creating native organic content using in-app effects, editing tools, and customizing content to fit each platform
• Advanced written and verbal communication skills, with strong social copywriting, long-form writing and exceptional attention to detail
• Working knowledge of paid social advertising and emerging AI-driven search (SEO/GEO) fundamentals
• The ability to ski or snowboard at an intermediate level minimum, including while carrying camera equipment

*This role is being posted to fill a vacant position

AUTHENTICITY | EMPOWERMENT | COLLABORATION | PURPOSE

BLUE MOUNTAIN RESORT COMPANY OVERVIEW

Blue Mountain Resort is Ontario's largest mountain resort. Nestled on the shores of Southern Georgian Bay,on the traditional territory of the Anishinabek Nation: The People of the Three Fires known as Ojibway, Odawa, and Pottawatomie Nations.

Only 90 minutes outside Toronto, Blue Mountain has become the four-season outdoor destination of the North. Blue Mountain is owned by Alterra Mountain Company.

ALTERRA COMPANY OVERVIEW

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world's largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world.

Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.