Specialist, Social Media and Content - Year-Round - Full-Time

Blue Mountain Resorts Limited Partnership; Maple Ridge; On-site; CAD 54,000 - 66,000; Full time

Benefits offered by this job

Health and Dental Benefits

On-site work environment

Job summary

Blue Mountain Resort is seeking a Social Media & Content Specialist to tell the story of Ontario’s iconic four-season resort. From powder days to summer festivals, you’ll be the creative force bringing the mountain experience to life across our digital channels.

This on-site role is centered on producing engaging multimedia content that resonates with guests. You will capture, produce, and edit photo/video content, craft written copy, manage social channels, and support media partnerships.

Qualifications

• At least 2 years of professional experience in social media, content creation or marketing communications.
• Experience shooting and creating native organic content using in-app effects, editing tools, and customizing content to fit each platform.
• Advanced written and verbal communication skills with strong social copywriting and attention to detail.
• Working knowledge of paid social advertising and emerging AI-driven search fundamentals.
• Ability to ski or snowboard at an intermediate level minimum, including while carrying camera equipment.

Responsibilities

• Capturing, producing, and editing engaging photo and video content that showcases the Blue Mountain experience across social media, web, email, and digital marketing channels.
• Creating compelling written and visual content that brings the resort to life, highlights seasonal experiences, and supports campaigns and business objectives.
• Administering Blue Mountain's social media channels, engaging with the online community, monitoring trends, and creating platform-specific content.
• Supporting media and influencer partnerships by coordinating visits, creating content opportunities, managing logistics, and helping generate coverage.
• Developing and maintaining content calendars, coordinating photo and video shoots, and attending events to ensure a steady stream of fresh content year-round.
• Monitoring content performance, identifying optimization opportunities, and staying current on digital marketing trends.

Skills

Social media

Content creation

Marketing communications

Tools

Editing tools

SEO basics

Job description

Year Round

WHAT’S IN IT FOR ME?

• - Enjoy complimentary and discounted access to Blue Mountain attractions for you and your family, including the Adventure Park, private beach, gondola, hiking, and preferred golf rates.
• - Save on meals across resort restaurants and cafés, including Starbucks.
• - Receive exclusive discounts at all Blue Mountain-owned retail stores.
• - Work in an inclusive environment that values diversity, equity, and well-being, with access to free therapy and wellness resources.
• - Join a vibrant team community with employee events all summer, including but not limited to Sunset Hikes, Under the Big Top, Ice Cream Day and more.

Salary starting at $60,000 based on experience

Full-Time, Year-Round

• - Fully on-site at Blue Mountain Resort
• - Health and Dental Benefits

WHAT WILL I BE DOING?

Blue Mountain is looking for a Social Media & Content Specialist to help tell the story of Ontario’s most iconic four-season resort. From first tracks on a powder day to summer adventures, festivals, events, and behind-the-scenes moments, you’ll be the creative force bringing the mountain experience to life across our digital channels. This is more than a social media job. It’s a chance to create content where people make memories.

• - Capturing, producing, and editing engaging photo and video content that showcase the Blue Mountain experience across social media, web, email, and digital marketing channels.
• - Creating compelling written and visual content that brings the resort to life, highlights seasonal experiences, and supports marketing campaigns and business objectives.

- Administering Blue Mountain's social media channels, engaging with our online community, monitoring trends, and creating platform-specific content that resonates with guests and followers.

- Supporting media and influencer partnerships by coordinating visits, creating content opportunities, managing logistics, and helping generate meaningful coverage of the resort.

- Developing and maintaining content calendars, coordinating photo and video shoots, attending events and activations, and ensuring a steady stream of fresh, engaging content year-round.

- Monitoring content performance, identifying opportunities for optimization, and staying current on emerging social media, SEO, AI search, and digital marketing trends.

WHAT DO WE NEED FROM YOU?

• - At least 2 years of professional experience in social media, content creation or marketing communications
• - Experience shooting and creating native organic content using in-app effects, editing tools, and customizing content to fit each platform
• - Advanced written and verbal communication skills, with strong social copywriting, long-form writing and exceptional attention to detail
• - Working knowledge of paid social advertising and emerging AI-driven search (SEO/GEO) fundamentals
• - The ability to ski or snowboard at an intermediate level minimum, including while carrying camera equipment

*This role is being posted to fill a vacant position

AUTHENTICITY | EMPOWERMENT | COLLABORATION | PURPOSE

BLUE MOUNTAIN RESORT COMPANY OVERVIEW

Blue Mountain Resort is Ontario’s largest mountain resort. Nestled on the shores of Southern Georgian Bay,on the traditional territory of the Anishinabek Nation: The People of the Three Fires known as Ojibway, Odawa, and Pottawatomie Nations.Only 90 minutes outside Toronto, Blue Mountain has become the four-season outdoor destination of the North. Blue Mountain is owned by Alterra Mountain Company.

ALTERRA COMPANY OVERVIEW

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world.

Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.