Specialist, Social Media

Cmhheli; Alberta; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

Join a leading company in outdoor adventures as a Specialist in Social Media. This role involves evolving social media strategies to enhance brand awareness and customer engagement, while collaborating with a passionate team in a dynamic environment. Ideal candidates will have a strong background in social media management, storytelling, and a passion for outdoor experiences.

Benefits

Health and dental benefits after 90 days

CMH Ski Pass and IKON Pass

Opportunities for heli-hike and heli-skiing

Paid personal, sick, and vacation days

Group savings plan eligibility after 90 days

Qualifications

• 2-3 years in social media management, preferably in tourism or outdoor recreation.
• Proficiency with major social media platforms and analytics.
• Portfolio of successful campaigns.

Responsibilities

• Transition social media strategy to drive bookings.
• Create and schedule engaging content.
• Manage community engagement and monitor metrics.

Skills

Storytelling

Communication

Visual Content Production

Relationship Building

Project Management

Education

Post-secondary degree/diploma in Marketing, Communications, or related field

Tools

Social Media Analytics Tools

Microsoft Office

Job description

Join to apply for the Specialist, Social Media role at CMH Heli-Skiing & Summer Adventures

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Why join CMH?

We work hard, we play hard, and we have the best time doing it. Our mission is to guide our staff and guests through life-changing mountain experiences, and our vision is to be recognized as the world leader of guided mountain experiences — by our guests, employees, partners, and communities. We're all drawn to CMH for different reasons, but we stay for the people — both employees and guests — who are brought together by a shared passion for skiing, riding, the mountain world, and life in general. CMH is where mountain magic happens!

Why join us year-round?

We work hard, we play hard, and we have the best time doing it. Our mission and vision are as above, emphasizing our commitment to safety, passion, integrity, teamwork, excellence, and balancing social, fiscal, and environmental responsibilities.

What’s important to us

• Safety as a cornerstone.
• Sharing our passion every day.
• Acting with integrity.
• Working as a team.
• Aiming for the best.
• Balancing social, fiscal, and environmental responsibilities.

What’s important to you

• Building lifelong friendships with staff and guests worldwide.
• Working for a company that supports its mission, vision, and values.
• Being part of an inclusive, rewarding culture where employees are valued.
• Exploring and working at a world-class mountain destination.
• Enjoying meals prepared with fresh, local ingredients.
• Collaborating with hospitality professionals committed to high-end guest experiences.
• Growing and learning in a supportive environment.
• Receiving discounts with brand partners and on CMH merchandise.
• Opportunities to heli-hike and heli-ski, as available.

We operate in the traditional territories of the Ktunaxa, Secwépemc, Syilx, Sinixt, Carrier (Dakelh), and Stoney Nakoda Nations.

Visit www.cmhheli.com/jobs to learn more.

Position Details

• Title: Specialist, Social Media
• Company: CMH Heli-Skiing & Summer Adventures
• Reports To: Manager, Content Marketing
• Location: Banff, Alberta, with remote options within Alberta & BC
• Type: Full-time, Year-round
• FLSA Status: Non-Exempt
• Positions Available: 1
• Direct Reports: 0
• Last Review Date: May 2025
• Start Date: Early June 2025
• Application Deadline: Open until filled, earliest May 23, 2025

Please include examples of your work via attachments or links to your social platforms.

Role Overview

We seek a creative Social Media Specialist to evolve our strategy from brand awareness to nurturing potential customers through their decision-making journey. Passion for tourism and outdoor adventures, storytelling skills, and experience in moving audiences closer to booking are essential.

Key Responsibilities

• Transition our social media strategy to include more mid-funnel content that drives bookings.
• Create, schedule, and deploy engaging content showcasing our experiences.
• Manage community engagement, respond to comments/messages, and identify leads for the Sales Team.
• Stay updated on social media trends and platform changes.
• Monitor metrics to optimize content performance.
• Use social listening tools to understand customer concerns.
• Build relationships with influencers.
• Collaborate on content supporting the customer journey.
• Coordinate with field teams for authentic content sourcing.
• Support health, safety, and sustainability initiatives.
• Participate in emergency response and field programs as needed.

Minimum Qualifications

• Post-secondary degree/diploma in Marketing, Communications, or related field, or equivalent experience.
• 2-3 years in social media management, preferably in tourism or outdoor recreation.
• Understanding of outdoor adventure culture (preferred).
• Proven success in growing brand awareness and engagement.
• Proficiency with major social media platforms and analytics.
• Certifications in digital storytelling/social media marketing are assets.
• Experience with social listening and analytics tools.
• Portfolio of successful campaigns.
• Knowledge of SEO principles for social media.

Skills & Competencies

• Ability to produce high-quality visual content (photo, video, graphics).
• Strong storytelling and communication skills.
• Self-motivated and team-oriented.
• Adaptable and quick learner.
• Integrity, discretion, problem-solving skills.
• Attention to detail and confidentiality.
• Relationship-building skills.
• Proficiency in Microsoft Office and other relevant software.
• Ability to prioritize in a fast-paced environment.
• Comfort interacting across all levels, including remote teams.
• Trustworthy, goal-oriented, and respectful.
• Project management from start to finish.

Working Conditions

• Remote work within Alberta and BC, with occasional field activities.
• Flexible schedule, including evenings, weekends, and holidays during peak seasons.
• Ability to lift/move up to 20 pounds occasionally.
• Manual dexterity for computer and office equipment.
• Occasional travel to CMH locations and industry events.
• Committed to fostering a diverse, respectful, and healthy work environment.

Other Duties

Responsibilities may evolve with CMH’s growth, requiring flexibility and willingness to take on new tasks.

Compensation & Benefits

• Competitive salary based on experience and skills.
• Health and dental benefits after 90 days.
• Group savings plan eligibility after 90 days.
• Paid personal, sick, and vacation days.
• CMH Ski Pass, IKON Pass, and pro deals.
• Opportunities for heli-hike and heli-skiing.
• Equal opportunity employer.