Specialist, Email Marketing

RCL - Reitmans Canada Ltd/Ltée; Montreal; Hybrid; CAD 85,000 - 115,000; Full time

Job summary

A leading company in fashion retail is seeking an Email Marketing Specialist to drive customer engagement through strategic email and SMS marketing. Collaborate with various teams to create high-performing campaigns and optimize customer journeys. This role offers a hybrid work environment, comprehensive benefits, and opportunities for growth.

Benefits

Flexible time off

Comprehensive benefits program

Exclusive discounts

Referral rewards

Growth opportunities

Qualifications

• 5+ years of experience in email and SMS marketing.
• Strong grasp of email/SMS best practices and performance metrics.

Responsibilities

• Lead the email and SMS marketing strategy to support business goals.
• Manage the email calendar and ensure alignment with campaigns.
• Develop and execute A/B testing strategies to enhance performance.

Skills

Analytical Skills

Project Management

Bilingual

Education

Bachelor's degree in Marketing

Tools

Email Marketing Platforms

Job description

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Company Description

Who we are:

At RCL - Reitmans (Canada) Limited, we live and breathe fashion and customer experience every day. We believe that fashion is about more than just style — it's about empowering our customers with the confidence to shine when it matters most.

Whether through bold ideas at the design table or seamless experiences in our stores and digital channels, our goal is to create unforgettable moments. With a strong portfolio of brands and a passionate, creative team, we constantly reimagine what’s possible in fashion retail.

Job Description

POSITION OVERVIEW

Reporting to the Director of Ecommerce, we are looking for an Email Marketing Specialist to lead the strategy and execution of our email and SMS channels. This role plays a key part in driving customer engagement and supporting our sales and retention objectives. You will collaborate with Content, Creative, eMerchandising, CRM, Loyalty, and Marketing Automation teams to deliver cohesive, high-performing campaigns aligned with brand and business goals.

Key Responsibilities

• Lead the email and SMS marketing strategy to support business goals, drive revenue, and deepen customer engagement across Canada
• Manage the email calendar, ensuring alignment with product launches, campaigns, promotions, and business priorities.
• Own end-to-end execution—from strategic planning and segmentation to deployment, testing, and performance analysis.
• Collaborate cross-functionally to create personalized, targeted content tailored to customer behaviors and journeys.
• Work closely with the CRM & Loyalty teams to support retention strategies and optimize customer journeys (e.g., increase frequency, basket size, cross-category shopping, or omnichannel growth).
• Develop and execute A/B testing strategies (subject lines, content, design, timing, etc.) to enhance campaign performance.
• Monitor and report on KPIs such as open rates, CTRs, conversions, and ROI to inform continuous optimization.
  
  

Qualifications

QUALIFICATIONS & SKILLS

• Bachelor's degree in Marketing, eCommerce, or a related field.
• 5+ years of experience in email and SMS marketing, with proven success in campaign strategy and execution.
• Strong grasp of email/SMS best practices, platforms, and performance metrics.
• Solid project management skills with the ability to prioritize and manage multiple campaigns.
• Data-driven with strong analytical skills and a focus on performance improvement.
• Experience in the retail industry is a strong asset.
• Bilingual (English and French).
  
  

Additional Information

What Sets Us Apart:

• Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-being first: Access a comprehensive benefits program designed to take care of you.
• Flexible time off: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive discounts: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
• Referral rewards: Refer friends and earn a bonus for helping us grow our talented team.
• Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
  
  

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

If this inspires you…let’s talk. Send us your resume today!

By the way, did you know that RCL - Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL! #ReadytoRCL

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

#HV-LI

#RCLindeed

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

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